Broad Match Modifier in Google Adwords

If you are mainly using the phrase and exact match keywords in your ad group, broad match modifier can help you to reach all those people who are searching for same kind of keywords phrases you choose for campaign. Modifier broad match show your ad for more relevant searches and has greater reach than phrase and exact match keywords. Broad match modifier helps you to get more relevant clicks and improve the conversion rate of campaign.

By using the modifier broad match your ad can show for keywords phrases which are misspelled, singular/plural, synonyms, abbreviations and acronyms, related searches and stemmings (like "shop" and "shoping").

You can implement the broad match modifier by putting the +sign next to keywords in broad match. For example, for keyword 'school shoes' you can set modifier match as +school +shoes. Make sure there should be no space after + sign, but there should be space in between two keywords.

• Correct: +school +shoes
• Incorrect: + school + shoes
• Incorrect: +school+shoes

If you are using the broad match keywords in your ad groups, Google adwords recommend to keep existing broad match keywords active and add new modifier keywords in campaign. It's not good to change the existing broad match keywords to modifier broad match, because it can cause lower click through rate and conversions.

You can read more about broad match modifier at Google Adwords help support.

How to Link Google Analytics to Google Adwords Account

Google analytics is one of the best tool to analysis and interpret the data of website. You can know how people are behaving in your website, by which source, medium they are coming, what is bounce rate of pages, by which keywords they are coming to your website etc.

You can get the adwords campaign data in your Google analytics account. In google analytics you can analysis the data more deeply. For example, you can know what is the bounce rate of landing pages, average time on site, day parts, how much revenue you generated from adwords camapaigns etc.

Before starting this please make sure both of your Google analytics and adwords account have same Google mail account. If it's different, then you need to make your adwords gmail account as admin user in Google analytics. In order to link Google analytics with Google adwords, you need to follow few steps which are:

1. Sign in into Google Analytics
2. Click on new version on top right of page
3. Click on make this version default

After doing this:
1. Login to Google adwords
2. Click on the Tools and Analysis tab and select the Google analytics.
3. Select I already have a Google Analytics account.
4. Click the gear icon at the top right.

5. Click All Accounts at the top left of the page.

6. Click the account to which you want to link the AdWords account.

7. Click the Data Sources tab.

8. Click the Adwords tab and Click Link Accounts button.

Also check Auto Tagging should be On in your adwords account, For this:

1. Go to My account 
2. Select the Preference and at
3. Tracking keep auto tagging checkbox marked.

Note:  Adwords account can be linked to only one Analytics account and vice versa. You should be admin user of Google analytics account.

Are You Ready to Go Mobile? Mobile Advertising and Marketing Statistics

Mobile phone is the easiest and fastest device for communication and now it added one more feature, easiest and fastest device to search and find the information. You don't need to switch on your PC and laptop to find the restaurant near to you or to send mail to your client or to do video chat with your friends. Now you can do all these things in your mobile phone, which is becoming smarter and smarter day by day.

It's good you had a website and it's getting good no. of daily visits and generating revenue but in this fast moving technology this is not enough. You need to see is your website is mobile phone compatible or not. How it disply in cell phone, is it easy to navigate, can people read the content easily and how fast is loading time of website in mobile. There are lots of more things which you need to check for your website.

  Why Mobile Matter
Google had done research on mobile and some of the finding are:

• By 2013 more people will use their cell phone than PC to get online
• Mobile searches have grown by 4 times since 2010
• There will be one mobile device for every person on earth by 2015
• Global mobile data traffic should grow 26x in over next 5 years
• 71 percent of smartphone users that see TV, press or online ad, do a mobile search for more information.
• Many mobile Web users are mobile-only, i.e. they do not, or very rarely also use a desktop, laptop or tablet to access the Web

"Mobile is clearly becoming a new way people shop...[ebay has] nearly tripled mobile GMV (gross merchandiser value) year-over-year to nearly $2 billion. In 2011,we expect mobile GMV to double to $4 billion." John Donahoe, President & CEO e bay

Reasons why you should have Mobile Website

• 60% of users expect a mobile website to load in three seconds or less
• 71% of users expect a mobile website to load as fast as a desktop website
• 78% users will retry a site two times or less if it does not load initially
• But 79 percent of large online advertisers still do not have a mobile optimized site

Your Competitors are Advertising on Mobile are You?
Lots of companies had started advertising on Mobile, some of the statics of Mobile advertising are:

 Google’s gross revenue from mobile advertising is over US$1 billion per year

U.S. mobile ad spending will grow from US$790 million in 2010 to $4 billion in 2015. Local ad spend will grow from US$404 million to $2.8 billion

Global expenditure on mobile marketing and advertising in 2009 was $7.5 billion, forecasted to be $11.5 billion in 2010, $16.3 billion in 2011 and $21.2 billion in 2012.

Google had taken the initiate to mobilze your website with howtogomo, this website will help you in creating good mobile website. Howtogomo is wonderful website and provides you all necessarily information you need to know for mobile website. You can test your existing website, how it looks on mobile by using the gomo meter. So don't make any delay and try to make your make your website mobile friendly as soon as possible.

A Quick SEO Review for 2011

Google keep changing its search algorithm every year, as Google itself said, we are doing more than 200 experiments with search at a time. So new changes and updates in search algorithm effects the SEO of website. If we looked this year, Google Panda updates lower down the ranking of lots of websites, Google again suggests webmaster to make quality website for better ranking. Let's have a look into some of the major changes we saw in year 2011.

Google Panda
Google Panda updates lower down the ranking of website, lots of websites which had low quality of content suffered a lot from panda.

User can be King
In SEO we used to say content is king but signals are that in future user can be king. The reason behind this is, user behaviour can tell how good web page or website is. For example, a user will like the website or spend the time in website if:

Website is fast, have fast fast loading time

Have useful content to read, more average time users spend in page more will be authority of page.

Website must be presented to Google and other search engines so it can understand easily what website is about. This explain about the Schema.org adoption and why search engines are moving to Semantic Web. It helps search engines to organize and understand the billion of content they indexed every second.

Social is more Trustable
Now it does matter how much of your content is shared by people in Social Network. How much comments your blog post or article get, how much of tweets, +1, Facebook likes your page get, now all these things matters in deciding the SERP of web page. All of these signals count the trust rank of page which can become a useful metrics as Page Rank to calculate SERP of web page.

Google now start showing the search results with Google+ profile pictures and you can see Google+ posts in search results, some signal for social search.

Content above the fold- Google again gave the signals that content above the first fold matter a lot in deciding the search ranking

SSL Search- Google got mixed reaction from SEO industry regarding the SSL search. Google will not provide the keywords data if some one search with their logged in Google account. Google gave more importance on user privacy and search is becoming more personal.

Google Zeitgeist 2011- Watch Year 2011 from the Eyes of Google

2011 was year of adversity, year of crossroads, was year of revolution, was year of possiblity. Google Zeitgeist 2011 video is one of the most awaited video for Google geeks, Zeitgeist 2011 video show you all the highlights of year 2011 in 2-3 minuntes and no one can show this better than Google. Last year i posted Google Zeitgeist 2010 video which cover the all the main highlights of year 2010.

This year in Zeitgeist 2011 video Google showed the

• Earth quack & tsunami of Japan 
• Flood in Brazil 
• Announcement of Osamba Bin Laden death 
• Death of Steve Jobs 
• Southern Sudan Independence
• Tunisia Revolution
• Google+ and much more.

In 2011 Google “fastest rising searches” category  Rebecca Black was #1, Google+ #2, Ryan Dunn #3. Beside this Casey Anthony, Battlefield 3, iPhone 5, Steve Jobs and iPad 2 were in top 10 list.

Here is the Google Zeitgeist 2011 video.

Google Adwords Remarketing: Get second chance to convert website visitors into customers

Everybody deserve a second chance and in Google adwords remarketing will give you second chance. Remarketing allows you to reach the people who visited your website before and you can match the right visitors with right message. Remarketing gives you opportunity to reach the visitors who

• Didn't converted
• Converted
• Abandoned a shopping cart
• Signed up for an email subscription etc.

We can say remarketing is a tool which can drive ROI for all types of advertisers, whether you are advertising your ads on Search Network or on Display network. In order  to set remarketing for your campaign you need to follow few steps.

• Define your audience tab
• Get code and put that in main targeted pages of your website
• Create an ad group or use the existing one and define the audiences you want to reach

At adwords help support you can read more about how to create remarketing list .

Click on "New Audience". Give name to audience and add optional description. You will see membership of 30 days (cookies duration length), keep it as it is. You need to choose tag this can be

• An existing tag, which is one of your conversion codes
• Or you can define a new tag

Now you can create the custom lists for remarketing.

Custom list allows you to target a specific audience, for example visitors who are not converted, who abandoned shopping cart, people who converted etc. In users included or interested you can use AND (all audiences), OR(one or more audiences) and Not relationship (none of these audiences) to create custom list for each type of audiences. You can read more about how to create custom combination list at adwords help.

Now click on the tag your created for audience and you will get a script which is remarketing script code, you need to put this code on the web pages of your website.You can have one tag for all visitors who converted and all visitors who don't converted.

You can define different audiences for your website but only limitation is that remarketing audience will not become live until there are 500 active cookies. Remarketing is helpful in giving you more conversions beacuse your ads are interacting with some one who had visited your website before. Remarketing works good for all those websites which has good daily traffic, at least 500-600 daily visits. For remarketing you need to set display network along with search network at campaign setting.

How Robot.txt,Meta Robots and rel= nofollow Effect SEO

Lots of SEO misuse the Robots.txt, Meta Robots and rel=nofollow attributes, most of mix their role in SEO with each other. All of these three attribute effect the crawling, indexing and Page Rank of website,so you should have understanding when and where we should use these attributes. Let's take each one by one and understand them in brief way.

Robot.txt File
Robot.txt file a special file which is placed at root folder of website. It looks like www.yourwebsite.com/robots.txt. It tells search engine robots which file you need to crawl in website. If you don't want some of the pages or folder of your website crawled, you can use the robots.txt file. But there are few area where most of SEO made mistake in understanding the functionality of Robots.txt file

Q. I used robots.txt file to block a page or folder of my website. Will it come in search results?
Ans. Yes, it will come. Surprised, as i said it robots.txt file will tell search robots which page not being crawled but it does not mean they will not come in search results. These pages can come in search results if Google found the infomation about pages in high authority website pages links like in DMOZ, CNN etc. search engine will show your pages in search results.
Title and description found in SERP is based on the data search engine collects from other websites.


Q. I blocked a page of my website with Robot.txt file will it receive Page Rank
Ans. Yes, If some other pages of website are giving link to robot.txt page it will receieve the link juice from these pages.Page Rank algorithm will not consider whether page is robot.txt or not.

Meta Robots
Meta robots tags tell the search bots which pages need to crawled and which pages should get page rank. Some of the values of meta robots are index, follow, no follow, none and all. Let's understand the Meta Robots by answering some questions

Q. I blocked page using Meta tag noindex value, will search engines crawl it?
Ans. Yes, Search engines will crawl the page, search bots extract the all links web page had, but it will not come in search engine results. After crawling the web page if search engines found the Meta robots noindex value, they will not index the page, means your page will not appear in search results.

Q. What follow" and nofollow values tell?
Ans.Follow value tell the search engines that links found on this page will flow the link juice or page rank to given link. nofollow value means no link juice or page rank will pass from given page to those links.

rel="nofollow"
The rel="nofollow" attribute is used in anchor text, it is used when we don't want to give link juice or page rank to page mentioned in anchor text. Means rel="nofollow" links do not pass Page Rank to the target page. Search engines crawled and index the page having rel="nofollow" links.

Summary
Here is summary of how search engines handle robot.txt, Meta Robots and rel= nofollow attributes:

	Crawl	Appears in SERP	Page Rank
robots.txt	No	Yes, if it receives enough links.	Yes, robots.txt Pages get PR
META-robots noindex	Yes	No	No, if the links of the page are followed.
META-robots nofollow	Yes, if other followed links are found pointing to the target page.	Yes, if the target page receives links from other webpages.	Yes, all of the PageRank of the page is evaporated.
rel=”nofollow”	Yes, if other followed links are found pointing to the target page.	Yes, if the target page receives links from other webpages.	No