Create Search Engine Friendly URLs for your site.

There are the two type of the urls, one is static and another is  dynamic URL.It has been found that search engine robots gives more weight age to static URL as compared to dynamic URL. Static URL are more helpful to the user as they search for any query or information they can find the keywords in the URL.

Lets see the example of the dynamic url, it will be like
http://www.mysitename.com/career.php?12_&tech=12 

You can find the ( " ? &'/ _" =") types of sign in dynamic URL which are confusing and unhelpful for both user and crawler.Search engines give the more weight age to the unique and the fresh content, but dynamic URL shows the same content for  the different urls. Moreover the dynamic URL are long and crawler can index only few character in URL.

Where as static URL will be like
http://www.mysitename.com/career/mba_institute.html.

You can see the given URL is well structured with the exact keyword in the URL. Static URL will not change  So it would be made it easy to get indexed by search engine crawler.Moreover the static URL are short and thus easily crawled by spider.

So for the better ranking of the your web site your site urls should be Static.You can convert the dynamic URL to static URL by creating .htaccess files.This .htaccess file intercept the all pages requests within the directory in which it is located and convert specified URLs with a static format.You can convert the dynamic URL to static URL with the help of the SEO Tools.