Tips for Landing Page optimization

Landing Page is the page where your visitors land when they click on ads. It can be text ad, image ad, video, multimedia ad etc. Landing pages are most important pages for any website, because this page you want your desirable action. This can be in form of leads generation, sign up forms, online buying etc. But if landing page is not optimized in good way, you can lose a customer, even he visits your landing page or website. There are few tips for optimizing the landing page.

Relevancy
Your landing page must be relevant to yours ads, e.g. if in your add you have mentioned about shoes, your landing must be of shoes not of jeans or t shirts. If you have mentioned about the discounts in your ads, it should be clearly visible in your page.


Loading Time, Ease of Navigation
Make sure your landing page will not take too much time for loading. Your landing page should be easy to load, avoid flashes in your landing page. Your landing page should be easy to navigate


Content of Landing Page
Write down fresh and unique content for your website, which should consists of well written headlines and strong call to actions. A well written content can decrease the bounce rate of your page and increase the conversion rate.

Transparency
You landing page should be transparent, e.g. your warrenty of goods, buying policies should be cleary mentioned on your landing page. If you are asking for their e mail, cell no. make sure your visitors it should not be shown public or shared with other one. Don't ask for unnecessary information from your vistiors, try to make your sign up forms short and simple.


Google Analytics & Web Optimizer
Use Google Analytics to analysis your landing page, check the average time to page, unique visitors, goal completions etc. Also you can use web optimizer for better improvement of your web page.