Yesterday, Google announced that user can see 11.8% change in search query results. Google said in official blog, we made big improvement in our search algorithm and you can see some change in search results.
Why need change? But if change is for good than why not? :). Google said we made changes in order to give high quality results, results which are more relevant to search query. New change had done to prevent the low quality content websites in search results, which used to copy content from other website or resources. In few weeks you can notice some changes in search results.
As Google said "Google depends on the high-quality content created by wonderful websites around the world, and we do have a responsibility to encourage a healthy web ecosystem. Therefore, it is important for high-quality sites to be rewarded, and that’s exactly what this change does."
No doubt, it's 100% true. Initially Google launched this change in USA only and in few week or months will roll over in every country.
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