Deeper Look into Google Inside Search

Google is doing more than 200 experiments with Google search and every year Google implement over 500 improvements to its search algorithm. As Amith Singhal said, Last year Google launched the 500 changes in algorithm, means Google changes his algorithm everyday. In 2010 Google run over 20,000 experiments in Google search. Few days ago Google posted the ten recent algorithm changes in search results in his blog post.

"If our scientific testing say this is good idea to Google users we will launch it on Google." Amit Singhal

But how Google implement these changes and how Google decide which new algorithm they need to implements in search results. Well, Google do lots of live search experiment and send the some data of those experiment to actual Google search traffic and Google do this by using the sand boxes. For an improvement in search algorithm, it has to go through process of rigorous scientific testing. And if Google experiments data showed it's not helping user, Google will not launch change in algorithm.

"When you align the Google intrest with user interest like Google aligned Good things happen." Amit Singhal

Below is short video, in which Google search scientists inlcuding Amit Singhal, Rajan Patel, Scott Huffman etc. talk about how Google implement the new search algorithm.