Increase ROI by using Google Website Optimizer for Web Pages.

Google website optimizer is one of the best tool for optimizing your web pages and landing page. Google provide this tool free of cost for website owner. By using web optimizer tool you can improve the bounce rate of your web page, can increase the rate of conversion and ROI for your online marketing campaign. This tool will tell you where should be images tagged in the page, how you can use the headline, empty space of your web page.

In order to use Website optimizer, sign in to website optimizer with your gmail id. Then click on create a new experiment, now you will see two experiments in given page

. A/B Experiment and Mutivariate Experiment

Read the instruction points for each experiment and choose which will fit best for your page. If you page is new and does not have more page view then choose A/B Experiment. Fill the asked details, e.g. Below i used my Blog urls for details. Please click on image to see image better.

Follow the instruction step by step. Submit the urls of the web page which you want to optimize.

After this you will see two options for installing tracking code, and if you choose 2nd options means you will install and validate the script.

Then you will get the different types of tracking codes for your page. You will get the different tracking codes for your headlines, images etc.

You can see the sample of Original Page and Java Script here.

Now insert these tracking code in your landing page or page you want to optimized. Follow the instruction for each tracking code. Then upload you page and click on validate pages, website optimizer tool start doing his task.