Orkut VS Fcaebook

In 2009, we saw a tough competition between Orkut &  Facebook. In 2009 Facebook and Twitter get successed in making a huge fan club.In India it was the year of the face book, Facebook become the major social networking site in India.

For those who still unaware of Alexa Ranking in India, Facebook overtook Orkut to secure its position at Number 4 leaving behind Orkut at Number 5. This article looks at the fight from an Indian perspective and finds out the sustainable growth of Facebook in India. Orkut is fighting the battle hard to leave no stone unturned, but are still not able to come with the right kind of innovation needed.

Before we begin the analysis; its time to get some facts straight. It’s a common myth that Facebook was launched much later than Orkut. However, the launch date of Orkut was Jan 2004  and named after Orkut Buyukkokten, the Turkish Google employee. While that of Facebook was Feb 2004 (hardly one month difference).

Fcaebook, was intially a website reserved for student of Harvard University.. So the concept of Facebook gaining popularity in a matter of just one year is not so correct. Yes, the presence was felt much later in India and it gained popularity in a short time but the global launch dates were close. Facebook has over 230 million active users and has been rapidly growing around the world in the last 24 months.Orkut, the social network run by Google, has remained dominant in Brazil and India.

               But Orkut is the first social networking site of the india, before this most of the people don't know about the web 2.0.For them Orkut was the platform of sharning information ,sharing albums.Still its much popular among students but it fails in connecting its user globally. In 2008 Orkut was the no. 1 social networking site in the india, but this year Orkut get failed to make its popularity.

Personally, In starting i don't like Facebook but now i access Facebook more than Orkut. I personally think on Facebook, you choose to share what you want to and with whom. Facebook is great for discovering interesting friends of friends, If you and I share a common friend, we are also likely to share at least some common interests, i think Orkut is lacking in innovation. Lets see what will happen in 2010.......

Scope of Internet Marketing in India

Internet Marketing has make a boom in India.Companies are generating revenues through on line marketing or we can say Internet Marketing.The number of internet users worldwide is expected to touch 2.2 billion by 2013 and India is projected to have the third largest online population during the same time, says Internet and Mobile Association Of India (IAMAI) report.Moreover "The number of people online around the world will grow more than 45 per cent to 2.2 billion users by 2013 and Asia will continue to be the biggest Internet growth engine.Also India ranks third in orkut user, having 18 per cent share of the total number of Orkut users worldwide, bettered only by Brazil and the US.

The latest statistics reveal that 400 million people access internet regularly in India and that is jump of 700% in last six years. And, here comes the best part; the internet users as of now comprise of only 3.6% of the population. Now you can imagine the scope of internet marketing in India!

Now that we have come to terms with the tremendous scope of internet marketing in India, we have to understand that marketing through the internet is a different game. In fact it is a potent combination of technology and marketing acumen.

Here are the some internet marketing techniques which will help you in generating the revenue and they are:


Search Engine Marketing (SEM):

Search engine marketing has of late become one of the principle tools of the internet marketer. This prominence of SEM is owing to the fact that the search engines like Google, Yahoo etc. are being used by more and more people as their principle method of searching for relevant information. And, you can hope to sell through them if your website is visible on these search engines. The principle techniques employed in SEM are:

Search Engine Optimization (SEO):
Search Engine Optimization is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion.SEO does this by improving a websites structure and content.

Pay per Click (PPC):
PPC takes the sponsored route to drive relevant traffic to a website. The positioning of Ads is determined by a competitive bidding structure.


E-Mail Marketing:
As the name suggests, e-mail marketing is promotion through e-mails. If used effectively it can assure you maximum returns on each penny you spend. It can be used for acquiring new customers, enhance the relationship you have with your existing clientele.

Advantages:
Cheap, instant, easily traceable and if used properly the return on investment can be astounding.
Disadvantages: Due to the overdoing of the e-mail campaigns by online companies, they are now being categorized as Spam mail. Thereby reducing the chances of it actually reaching the intended person.

Banner Advertising:
Banner marketing involves placing your advertisement on any third party website. This Ad will link to your website, this way if the potential customer clicks on your banner, he will be directed to your website. It can be a good way of attracting relevant traffic to your website.

Blog/ Article marketing: Articles and blogs can be used effectively to propagate a marketing campaign. By submitting in various directories,social book marking sites and Go articles, you can hope to generate traffic through the link you have placed on the article directing towards your website.

Google ranking algorithm

Google uses two main parts to the algorithm , the first is its text matching system whereby Google tries to find pages relevant to what the searcher has entered in the search box. The second and part of the algorithm is of course the Google patented Pagerank™ system.

Lets first discuss the text matching part of the algorithm.

Google gives a lot of "weight" to the title tag when searching for keywords. It is therefore vital to make sure your most important keywords or keyphrases appear within this tag. It gives best results if you've other words in your title tag too after your keywords, but try to remain under 35-40 characters.

Many of us know this already but Google does not use meta tags such as the keywords meta tag or the description meta tag. This is because the text within these tags can't be seen by visitors to a website. Therefore Google feels these tags will be abused by webmasters placing lots of unrelated words in them in order to get more visitors.

This lack of support for meta tags means that Google creates your description from the first few lines of text on your page. This in turn means that you've to have your keywords and phrases right at the top of your webpage, if Google finds them your page becomes more relevant, if however it doesn't find them the rest of your page has to work harder to become relevant.

Google considers keyword density in the body of a page for determining relevancy too, so make sure your keywords and phrases appear a couple of times throughout the whole page. Don't go overboard though, a density of 6-10% seems to work best.

It has been come in the picture that Google has recently been noticed to give a substantial amount of "weight" to words appearing between the various header tags. These are tags designed to help you split up sections of your page, so this approach by Google seems to make sense. The header tags go from the smallest to the biggest, the bigger the heading tag the more relevent your page will become for the words within it. It is for this reason that you should always try to have your most important words within these tags as often as possible throughout your page.

Other advice about making your page relevant would be to make as many keywords appear within bold tags as you can. In the past Google has been known to index text in alt image tags, whether they still do or not I don't know but it couldn't hurt to include keywords in these tags anyway.

One final tip on page relevancy is the point on having your keywords and phrases in links which point to your site. It's a good idea to have the linking text contain your keywords as Google even says itself in its description of its Pagerank technology that it analyzes pages that links come from.

How much keyword laden links matter is anyone's guess. It has been noticed a lot of sites which give the HTML code to visitors who want to exchange links do include keywords in the actual linking area. You should do this too on your links page, say something like "if you want to link to this site, please use the following code". The code would of course have your most important words in the actual link text and your less important words in the accompanying description of your site.