Are You Ready to Go Mobile? Mobile Advertising and Marketing Statistics

Mobile phone is the easiest and fastest device for communication and now it added one more feature, easiest and fastest device to search and find the information. You don't need to switch on your PC and laptop to find the restaurant near to you or to send mail to your client or to do video chat with your friends. Now you can do all these things in your mobile phone, which is becoming smarter and smarter day by day.

It's good you had a website and it's getting good no. of daily visits and generating revenue but in this fast moving technology this is not enough. You need to see is your website is mobile phone compatible or not. How it disply in cell phone, is it easy to navigate, can people read the content easily and how fast is loading time of website in mobile. There are lots of more things which you need to check for your website.

  Why Mobile Matter
Google had done research on mobile and some of the finding are:

• By 2013 more people will use their cell phone than PC to get online
• Mobile searches have grown by 4 times since 2010
• There will be one mobile device for every person on earth by 2015
• Global mobile data traffic should grow 26x in over next 5 years
• 71 percent of smartphone users that see TV, press or online ad, do a mobile search for more information.
• Many mobile Web users are mobile-only, i.e. they do not, or very rarely also use a desktop, laptop or tablet to access the Web

"Mobile is clearly becoming a new way people shop...[ebay has] nearly tripled mobile GMV (gross merchandiser value) year-over-year to nearly $2 billion. In 2011,we expect mobile GMV to double to $4 billion." John Donahoe, President & CEO e bay

Reasons why you should have Mobile Website

• 60% of users expect a mobile website to load in three seconds or less
• 71% of users expect a mobile website to load as fast as a desktop website
• 78% users will retry a site two times or less if it does not load initially
• But 79 percent of large online advertisers still do not have a mobile optimized site

Your Competitors are Advertising on Mobile are You?
Lots of companies had started advertising on Mobile, some of the statics of Mobile advertising are:

 Google’s gross revenue from mobile advertising is over US$1 billion per year

U.S. mobile ad spending will grow from US$790 million in 2010 to $4 billion in 2015. Local ad spend will grow from US$404 million to $2.8 billion

Global expenditure on mobile marketing and advertising in 2009 was $7.5 billion, forecasted to be $11.5 billion in 2010, $16.3 billion in 2011 and $21.2 billion in 2012.

Google had taken the initiate to mobilze your website with howtogomo, this website will help you in creating good mobile website. Howtogomo is wonderful website and provides you all necessarily information you need to know for mobile website. You can test your existing website, how it looks on mobile by using the gomo meter. So don't make any delay and try to make your make your website mobile friendly as soon as possible.

Impact of 3G in Business & Society

Technology is changing faster and quicker when we look into connectivity. Just a decade ago when internet came out was static then it come out in dynamic and now we are in the world of mobile internet. 3G has become the technology of choice for mobility. Over 700 million people are 3G subscriber in all over world and study have shown :

. 3G will Drive the Data connections into next decade
. 3G will enable 85% of mobile broadband subscription in 2013

What is 3G ?
3G stands for 3rd Generation network, 3G network build upon first two generation, first one analog radio signal and second one only allowed voice and data digital. 3G technology makes your cell phone mini computer by using high speed down link packet access and universal mobile telephone system which make you sending and receiving data super fast.

Benefits and Advantages of 3G
You can watch TV shows in your cell phone, live streaming, download large files, can do video chat, can write blogs etc. Your 3G phone can give you traffic updates based upon your location which will save your precious time. 3G services support Web-based applications such as streaming video, e-mail large power point presentation, and video conference etc.

Biggest advantage of 3G technology is  faster rate of data transfer. Due to use of greater bandwidth and higher transfer rates, transmission of data is much faster than with 1G or 2G phones. Average speed with 3G is around two to three Mbps; as compared to 2G’s which has maximum 144 Kbps.

In order to use 3G your cell phone must be 3G supported. Every cell phone is not 3G supported, cell phones which support the 3G are known as smart phones. You can easily find the 3G supported cell phones from Samsung to Black Berry.

Genration which is born in world of mobile internet

One thing is sure 3G will change the life style of people. 3G allows people to share information much faster, which can be in form of PPT, photos, videos etc. The largest segments to use 3G services will be teenagers. 3G will offer them more source of entertainment which can start from Facebook to Video games.

Business and Companies
For Business professional 3G opens all channels of communication, video confresing to power point sharing is possible in 3G. You can see sunami of data sharing in your office soon.



The first country to develop and launch 3G was Japan in 2001. Tata Docomo set to launch 3G services in India at Diwali. Tata Docomo will launch the 3G services in 9 major cities which includes Maharashtra, Gujarat, Karnataka, Kerala, Punjab, Haryana, Uttar Pradesh (West), Rajasthan and Madhya Pradesh/Chattisgarh.

So this Diwali are you ready for 3G with Tata Docomo  :).....!

Google Developed the Automated Cars,Technology that Drive Cars Themself

Google has made new technology for Car industry and successfully implemented their experiment. Google now going to change car driving. Now your driving will be accident free, more secure, you can save lots of time in driving etc.

Google announced they successfully made the automated cars, which will drive themself. Google goal is to make Cars driving more safe. Google automated cars use video cameras, radar sensors and laser range finder. Google gave success credit to Google Data Centers for this technology.

Google also mentioned the WHO report, which shows more than 1.2 million people died because of accident and believe this new technology help in reducing the accidents worldwide. I personally believe this gonna be  a great technology for saving human life while driving.

By this technology Google give clear message, its not only internet where we can rock, its Technology. You can read entire news at Google Official Blog.