How to Track Videos, PDF downloads in your website

With the help of Google Event tracking code you can track the video download, widgets, pdf, white paper download on your site. You can also find out which particular logo, quotes user are clicking more etc. Installing Google Analytic Event Tracking code is simple, it involve following steps.

First of all your site page must have installed the Google Analytic Code, for GA code installation you can read how to track visitors in your site with Google Analytics , in my previous post. And if Google Analytics is already is installed in your site pages, then make sure you are using the latest applicable script of Google Analytics. Event tracking code works with new ga.js tracking code. Google Analytic code is a small java script code that you have pasted in your site pages.

Google Analytic Event Tracking Code is

_trackEvent(category,action,opt_label,opt_value)

Category, action are required components where as label and value are optional components. Lets understand what exactly these meaning
Category
Here category is name of object which you want to track like video, PDF etc.
Action
Action means what type of action vistor had taken, e.g. in video category it can be play,download etc.
Label
Label is optional, you can use label for extra information like particular name of video or name of pdf file
Value
You can use value for more information like time for a video download in your site

Just install this code before the event you want to track, e.g. in order to track how many times your video Played use

 onClick="_gaq.push(['_trackEvent', 'Videos', 'Play', 'Everything i do']);">Play

In this code Videos is "category", "Play" is action, and "everything i do" is label.

In order to track how many times video downloaded, tracking code will be

_gaq.push(['_trackEvent', 'Videos', 'download', 'Everything i do']);">

Similarly you want to track PDF downloads to your site, you can use this tracking code

pageTracker._trackEvent('Downloads', 'PDF', '/CaseStudy/orderForm1.pdf');

You can check the event tracking in your Google Analytic dashboard, inside content section as Event Tracking

Keywords Matching in Google Adwords PPC campaign

If you have some basic knowledge of Google Adwords campaign, then you often read the terms Broad Match, Exact match etc. In this post i will discuss about the all types of matches and how to use them in Google Adwords campaign.

There are four types of keywords matches in Google Adwords campaign, known as Broad Match, Exact Match, Phrase Match and Negative Match.

Broad Match
Broad Match keywords allow you to show your ad on similar phrases or relevant to your keywords. Lets understand this by an example. Suppose you are running a business of Bakery Products and your ad having keywords "Bakery Cakes", so your ad will appear when someone search for 'Bakery', 'Cakes' or both 'Bakery cakes'. And also for all other search queries having these keywords, singular/plurals, synonyms etc. So for broad match 'Bakery Cake' keywords,

Ad will appear on
Bakery
Cakes
Bakery Cake
Bakery Products
Cakes and Pastery
Delicius Bakery Cake
Birthday Cake..............etc.

I think you got the idea

Phrase Match
In phrase match keywords, your ad will appear only when user search the same phrase with the same order. Lets again take same example "Bakery Cakes" keywords, your ad will appear when user search for

Ad will shown for                           Ad will not shown

Bakery Cakes                                       Cakes Bakery

Delicious Bakery Cakes                         Delicious Bakery Cake

Birthday Bakery Cakes                           Bakery Birthday Cake

Buy Bakery Cakes                                  Buy Bakery Cake

Bakery Cakes Products                           Bakery Products Cakes

In above examples you have seen only for those keywords ad will be shown where phrase is same with order. Order means "Bakery Cakes" not "Cakes Bakery".

Exact Match
In exact match, you ad will appear only when user search for exact keywords in search quires. For example for "Bakery Cakes" ad will appear when someone search for Bakery cakes in same order.

So Ad will not appear for
Bakery Cake
Buy Bakery Cakes
Bakery Cakes Products..........etc.


Negative Match
In negative match you can add the keywords the negative keywords for your ad campaign. For example for "Bakery Cakes" you add "Chocolate" as negative keywords. So your ad will not appear in any search query which contain "Chocolate" word. So your 

Ad will not appear for
Chocolate Bakery Cakes
Chocolate Cakes
Chocolate Bakery Products.........etc.

Negative keywords are very useful if you are using broad match keywords.Negative keywords helps you in showing your ad to right audience.

How Delhi Traffic Police is using Facebook Page.

In Facebook you have seen Pages of celebrities, Businesses, small companies to MNC's etc. But Traffic Police in Facebook, still don't believe but its true. Delhi Traffic Police is using Facebook for Traffic updates and more than 13 thousand people like their page. In this page Delhi Traffic police tell about the latest traffic updates in city.

Any announcement about road construction, accidents, high traffic jam etc. Moreover Delhi Traffic Police is showing the CCTV pictures of traffic violating vehicles.

In Delhi Traffic police page, you can post picture of any vehicle violating the traffic rules. I have taken some screen shots from Delhi traffic police page, where people are showing the violation of traffic rules. Like

Moreover some of people had captured the videos of all those vehicle owner who violated the traffic rules.

And if it keep going like same way that day is not far away, when people will afraid more from get caught in Facebook rather than Delhi traffic police.

Next near Delhi will host commonwealth games and managing the traffic will be a challenge for DTP. I think people participation in Facebook will help DTP in controlling the traffic in Delhi.

Roles of .htaccess files in SEO

.htacccess and SEO, what's the relation between them. Looks little bit strange but .htaccess file plays a important roles in SEO process. .htaccess file is a straight forward ASCII files can be created with any text editior. In simple words we can say .htaccess files are the files placed with in a web sites. Still everyone don't know about their roles in search engine optimization (SEO), and thats why SEO is called most updated industry.

In SEO, .htaccess file are mainly used in url redirecting, 301 redirect of Url.

.htaccess files are used in url re-directing, in my Canoncalization post i had discuss a little bit about .htaccess files. You can read more about canonical issue in my URL Canoncalization post. So in order to solve the http://www & http:// non WWW problem insert the following code in your .htaccess file and place it in the same folder as your home page. For 301 non-www to www following wiil be code

RewriteEngine On
RewriteCond %{HTTP_HOST} ^domain.com$
RewriteRule ^(.*)$ http://www.domain.com/$1 [QSA,L,R=301]


Here (.*)$ tells that we will take anything that comes after http://domain.com and end it to http://www.domain.com. So by using this code you can prefer your traffic to "www' URL instead of 'non www' URL


and For 301 WWW to non-WWW, means you want to make "non WWW" as your prefer URL, then code will be


RewriteCond %{HTTP_HOST} ^www.domain.com [NC]
RewriteRule ^(.*)$ http://domain.com/$1 [L,R=301]


So by using these 301 re direct code you can make a big difference in your SEO efforts.

How to create and promote your business in Facebook Page

Facebook gives a separate page for business promtion and this page is known as Facebook Page.This page is not less then a web site, in this page you can post the all the latest updates, pictures, videos, events or any information you want to share with your customer. Facebook gives the better options for all those small business companies who don't have a web site, because Facebook Page is not less then a website. From small business companies to MNC's Facebook Page has become the first choice for brand, products, business promotion

And if you are a facebook user, then you aware about Facebook Page. Lots of time you have notice your friend suggests you to like the Facebook Pages of their interest. It can be Page of a celebrity like Michael Jakson, Actor like will smith, Companies like Coca-cola, Adidas, Nike etc.

In order to make a Facebook Page, first you have to make accounts in facebook. After making your account go to the application,Pages sections. Then go to the create page and select the page type, like for local Business or for brands, organization, company etc. You can also make the Facebook page in the login page of the facebook, you can see the create a page link in the bottom of log in section. By clicking on that link you can also create facebook page.

After creating the facebook page, your next task is to get the vanity Url for your page. In order to get the vanity url for your page, your page should have at least 25 fans. You can create the vanity url for your page in Facebook User Name page. For example i have created the Dev Bhoomi Himachal Page in Facebook with its vanity URL , so even by typing this URL in browser you can see your Facebook Page and can use it as your business page URL. After doing this start promoting your page among your friends, people of same interest, it can be word of mouth. Tell every one to whom you know about your Facebook Page, ask your friends to suggest your page to their friends.

Some do and dont's for Facebook Page
. Be active in Facebook page, keep posting information, updates, events related to your business
. Responds to people comments and queries, if possible give answers to all their queries
. Use facebook applications like RSS, Blogs, Videos, Events, FBML for your page
. Ask for suggestions, use Page for CRM activities and have Patience

Dont's in FB
. Don't miss to write any information, in info section, give the full information about your business
. Use your Company logo or product image in your profile picture
. Be open in your page, allow everybody to make comments, tags pictures, videos in FB page
. Always don't talk about your business, wish your customers in their Birthday, Anniversary etc.
. Don't expect for quick results, Be patience.

URL Canonicalization for Home Page of Website

Canonicalization can help you in boosting your SEO efforts. canonicalization practices can make a big difference in your SEO, specially for home page of your site. According to Google, Canonicalization is the process of picking the best url when there are sevral choices.Means all of your internal links should have only one url for a web page. Lets undersatnd this by an example, a web page can have three different type of url like

http://www.xyz.com

http://xyz.com

and http://www.xyz.com/index.html

And if you are using http://www.xyz.com url for outbound links and http://xyz.com for internal linking, viceversa.Or in some pages you are linking with http://www.xyz.com/index.html and in others with http://xyz.com or may be using all three urls for linking to your site. All this will dilute your SEO efforts.

For search engine spiders these are three different urls means three different pages having same content. And in order to get good page rank for your site, your pages should have good no. of back links from other sites. More the relevent back links your page have better will be your page rank.

Suppose each link to your page is counted as one point, and your page get the linked by http://www.xyz.com url. So you will get the one point for your page, but if you get the other links to same page from http://xyz.com you get one more point but for the page http://xyz.com. So instead of getting two points for your page, it will divided to two equal points. It can be three if your page get the one more link to your page from http://www.xyz.com/index.html.


The solutions of this problem is that all your links should have only one url. This can be done by 301(permanent) redirect, for this you have to go the your web server and redirect your urls to one particular url, which you want to use for your page url. By doing this search engine spiders will understand which URL you want to use for your page or you prefer to be canonical. By doing this all back links credit will goes on one particular URL, so will get more points for your page. I am sure this SEO technique will definately help you in your SEO efforts.

How Google Search Works ?

Have you ever think how Google search works? What happen when you search in Google? What Google, Yahoo, Bing or other search engines do and give you most relevant result you searching for. And all this happen so fast, less than one second and you will get 100 of pages results for your search query. In my previous Google Caffeine post i discuss a little about the how Google search work but can't discuss in brief there. So here is the secret behind the search.

First thing that you have to understand is that when you are going to search in search engine, you are not actually searching the web. You are searching for the Google index of the web or whatever data Google have regarding to your search. And you will see all this relevant data in search results. For all this process Google have software programs called as Googlebot, Indexer and Query processer. Let’s discuss the function of each software one by one

Googlebots-which are also known as spiders, is a web crawler and it finds and fetches the all web pages. After this these spiders follow the links of those pages and fetch the all the links that page is point to.

Indexer- The indexer crawled the every single word on the web pages and stored the indexed pages in a huge data base of Google.

And finally The Query Processer- checks the search query. Query processor checks the all documents which have information related to your search. Like how many times your search words have appeared in search. Are your search words appearing in tile or description or in URL of the page, does page have synonyms of your search words, what’s the page’s Page Rank etc? After this Google finalize all these parameter and show you the most relevant search results for your search query.The picture below will help you in understanding the whole process more better