Sunday, June 27, 2010

Is really Google and Facebook are each other Competitor

You read lots of news, articles in which Facebook compared with Google. It may be in term of daily traffic, personal search, growth of facebook or no. of users in facebook. On the internet people are spending their maximum time on social media sites, Facebook and Twitter are the leading social media sites where people are spending their maximum time.

You can search about people, products, companies in these sites. Facebook is taking the services of Bing for default search results,so in facebook you can get everything. So why people will use Google, if they get everything in facebook?


Facebook is a social media site, where people are spending their time to interact friends, to check the status or updates of their friends, relatives etc. And searches in Facebook are more personalize. In Facebook you can get the recommendation of the people about particular product, services. Like you can know how is the food of the restaurants or how is the recent released movie? In social media sites People talk about their experience or opinion about product or services.

But what you will do when you want to go a restaurant or coffee house with your girlfriend or you want to find a multiplex in your near surrounding. In order to get these information you can't wait on facebook and wait for some one answer.

So best option is to use Google Sitemap, you will not only get the information but you can also see the path to reach there. Below i have discussed some of the feature, services of Google which show Facebook is not the competitor of Google

As i discuss above in Google you can find instant search with maps, moreover now Google is providing the Real Time Search option, means you can find what people are saying about your search. You can see what someone had said about your search one second, 1 min ago in Twitter as well as in Facebook. Yes, Google is showing the latest search results from Twitter and Facebook, both sites had done deal with Google to show their data in search results.

I think for videos views, videos search no one social media sites can beat You Tube, just come after Facebook in daily traffic. You Tube is Google owned website. Google is trying to make videos more personal and doing lots of research to make videos more better.

Google Comments on Competitors 

On the competition from Facebook, Twitter Google said, "we are not worry about our competition. We are focusing on creating wonderful products, which people are going to love. We don't believe in wasting our time on what our competitor is doing and how we can stop him? If we bring good and useful products then our task had done."

Also why people forget Google is not a web site, in Google basket they have everything for Internet user. Google have more than 100 internet applications, products and millions of people are using them. And moreover 100 of more applications or products Google is planning to launch. Some of popular products,applications of Google are :
Androids mobile phone, Gmail, Google Chrome, Google documents, Google Buzz, You Tube, Google Voice, Blog spot, Google Places, Google Picassa, Google wave, Google analytic, Google ad words etc.
Google are planning to bring Google TV, Cloud Computing and many more web application about which only Google know.

Friday, June 25, 2010

Know about the Google Page Rank

Google "Page Rank" is one of the important factor in Google search engine algorithm. For the search engine result page (SERP) of a web site, Google also check the page rank of the site. So the web site with higher page rank will get the more weight age than low page rank.

Google gives the page ranking from 1-10 in increasing order. In general page rank of a web site depends on the Page rank of site that links to him and total no. of outbound links of that page. Mean to say is that a link from PR5 page with 10 outbound links is worth more than a link from PR6 page having more than 100 outbound links.

In this case your page will get the more page rank value from PR5 as compared to PR6 page. So we can say that if there are more links on a page, less page rank value your page will get from that page. Also the page rank of a page who is linked to your page is not get effected by your page linking.

Page Rank formula was developed by the Larry Page one of the founder of Google and later Sergey Brin joined the research project. Till now Google has not disclosed the PR formula completely.

Google official formula for calculating the page rank of the site is

PR(A)=(1-d)+d(PR(t1)/C(t1)+………..+PR(tn)/C(tn))

In this equation t1-tn are the pages linking to page A
‘C’ is the no. of outbound links that a page have
d is the damping factor and having the 0.85 value
You can find the page rank of your site by using the tools like prchecker tool, site page rank tool etc.

Thursday, June 17, 2010

Something about the Google Real Time Search

“Real time Search” what exactly it is and how it is different from Google normal search? In Google “Real time search" you can see the latest updates about your search. You can see the latest comments from twitter, Facebook, news about your search. See the example below, the results for football world cup 2010 in real time search are, plz click on the image for better visibility.


When you search for Google real time search,on the right side of search page you can see Top links. Generally Google use this space for advertisements, in Top Links you can find the most authoritative and popular news about your search query. So you can find what the people, media are talking about your search. Google had done the deal with Twitter, MySpace to take data for real time search. Even Google had announced that they will show the public status updates of facebook page in Google real time search results. In Google real time search you can see the latest search data from

Twitter, Latest tweets from Twitter

Google News, Latest news on Google

MySpace updates

FriendFeed updates

Facebook Pages- Google already had announced,but still has not seen much results

Jaiku Updates

To see these search results, simply go to google.com, type your search in box . On the left side of the page you can see the Any Time, Blow to that you will see the link Latest Search,see the above picture, just click on that link and you will see the all latest results for your search.

Friday, June 11, 2010

Google Brings Caffeine for more fresh Search Results


Google has come up with new web indexing system Caffeine. Caffeine is the name of Google new web indexing system. In order to make search results more fresh Google introduces the Caffeine. Google says that Caffeine will provide the 50% of fresher results for searches than their last search index results. Last search index means when the last time your site is crawled by googlebot or Google spider.Lets first understand how's search works, if you type something in Google search, you are not searching for web. In actually you are searching for Google index of the web which was crawled or indexed by Google spider. Now Caffeine will provide you the more fresh results for search index.

Lets understand how caffeine works and will shows more fresh search results.First Google spider crawled a web site they gather the all information about the page or web site. After that Google search algorithm will decide in which search results page, your web page has to be appear. All this process will take time, but now Caffeine will crawled and indexed the pages simultaneously.Caffeine analysis the small portion of the web and keep updating search index results in continuous basis. So as spider find the new information or updates about the pages at the same time it will added to index.Therefore saves the time and shows the more fresh search results.

Everyday no. of searches on Google are increasing and people want to get the more relevant and fresh results for their search.People are daily uploading the new content, pictures, videos to their sites, blogs and want to see their web more faster on Google search results. Same is for Google searcher, he want to get latest information from Google. So exception are high from both sides. Suppose how you feel as user or site owner if your site is showing the one month old data which you have been updated in last week. So now don't worry about this, Caffeine will solve the problem.

Tuesday, June 8, 2010

Get potential customers to your business with Google Places

Google Places helps you in finding the potential customer for your business. Google Places, earlier it was known as Local Business Center, provides the full information of your products,business. Daily more than millions of searches happen on Google or Google maps. People search about the gift shops, auto showroom, restaurants, bars, clinics etc nearby to their home locations or in between city.

If you have registered your business in Google Places, people can reach to your shop or contact to you when they search in Google or Google maps. Lets take an example, lets take my city Bangalore, suppose someone is searching for flower shops in Bangalore in Google or in Google maps. The results for Google maps search will be like this


and for Google search, this will comes in search results as


So all those shops which are in search results have more chances of getting the customer as compared to those which are not at all in search results. And may be that customer looking for flowers for Marriage, ceremony or parties decoration. So you can get a potential customer only by a search results.

Google places gives you a page in which you can tell about the your products, business in brief way. You can tell the exact location of your shop or office, working hours of your business,your contact no. etc. Google Places page you can give the address of your all branches in the cites or countries. Moreover in Google places you can shows the pictures of your office, videos of your products and services.

In order to register your business in Google Places, log in to Google Places and fill the all information of your product and business.

Thursday, June 3, 2010

Track visitors of your site with Google Analytics

With the help of Google analytic you can track the traffic of your site. Google analytic is a wonderful tool for the analysis of web site traffic.Google analytic (GA) gives the all data of daily traffic reports, traffic sources, visited pages etc. Moreover with the help of GA you can check the total no. of videos downloads, songs, pdf, white paper downloads in your site. Google Analytic can generate more than 80 different analytic reports. For the tracking of your web site pages, your site pages must have Google analytic tracking code.Without GA code you can't track the traffic of your web site.

The first step is to get the Google analytic (GA) tracking code. GA code is a java script code, and this code must be installed in every pages of your site, which you want to be tracked. In order to get GA tracking code, log into Google Analytic site. Find the profile for which you want to set GA tracking code, and then click on the edit. After that you will see the Main Website Profile Information on left side and check status on right side. Click on the check status and you will get the GA code just below the Paste this code on your site


The entire process goes like this Analytic Settings > Profile Settings > Tracking Code
Now copy the GA code and then paste it to every page of the site you want to track immediately after closed body tag.

In GA dashboard page you can see the visitors overview, site usage traffic sources, content overview etc.


On the top of the dashboard page, you can see the visits, just below the visits you can see the curves with some dots.These dots tell about the date and total no. of visitors to your side at that particular day.

Site usage
This section tell about the total no of visits till date ( usally last month date to present month date), but you can set this according to your need on the date section ( top of the right site of page). You can see the total no. of page views of the site, total no of new vistiors on the site, average time spend by visitors on your site.

Traffic sources view
This section will tell about the main source of traffic. In the pie chart you can see the main source of traffic. The main source of traffic are search engines, direct traffic, refering sites. You can also see the full report of keywords which bring the traffic or vistior to your site.

Map Overlay
This section tell about the, from which countries or territories visitors have come to your site. You can find, from which city or country your site is getting more traffic. This will help you in making your online marketing strategies.

Visitors Overview
This section will tell about the total no. of visitors to your site on a particular date or day.

Content overview
This section will tell about the how many times pages of your site have viewed by vistiors. Also you can find the which page of your site is viewd by vistiors most and least times.

These are the some of the main tracking reports of google analytics tool.Besides this you can track the total no. of videos download, pdf files downloads, top landing pages, exit pages etc of you site. Google Analytic help you in analysis the traffic, visitor behavior, source of traffic in your site.