Top 10 Keyword Research Tools

Keywords research is one of the most important task in search engine marketing. Whether you are doing SEO of website or planning for PPC, keywords research and selection of keywords play a major role in success of project.

You should have good data about what keywords people are searches monthly and globally releated to your business and services. What is competition for these keywords and how much money you have to spend for each keyword. There are lots of tools for keywords research but top 10 keywords research tools are:


Google Adwords keyword research tool
Google Adwords keywords research tool is one of the best and most used tool for keyword research. Google Adwords keyword research tool provides the total no. of searches for keywords globally and locally.

You can filter the keyword search country and category wise. Also can get the data for keyword search for device type and further you can filter the keyword searches as minimum or maximum search volume.


Google Insights for Search
Google insights for search is wonderful tool to find the insights about search. You can search the keywords search from the time ranges and location wise. You can see how keywords search has increased or decreased in a given period of time. In my previous post you can read more about Google insights for search.

Google Trends
Google trends is another good tool for keywords research. You can search mulitiple keywords in Google trends and can comapre keywords searches for each keyword.

Google Correlate
Google correlate is the latest keywords tool introduced by Google. Google Correlate finds search patterns which correspond with real-world trends. You can check the popularity in search terms over a time in Google Correlate. Google Correlate is like Google Trends in reverse.

Wordtracker
After Google keywords search tools, Wordtracker one of the best tool for keyword research. Worldtracker offers free as well as paid keyword research services. Only Google can offer free things in internet :). But still wordtracker is trusted and used by lots of online marketer.

Seo Book Keyword Research Tool
SEO Book keywords research tool is mainly powered by worldtracker but suggests good keywords search results



SEMRush

I like this tool for both PPC and SEO purposes. This tool show the organic keyword ranking and average cpc for keyword. You can use this tool for free of cost but to get better services you need to spend some dollars.

KGen
KGen (Keyword Generation) is Mozilla Firefox powered tool and allows you to see what keywords are strong on visited web pages for search engines.


WorldPot
Worldpot is another free keyword research tool and provide good list of keywords searches. Good thing about worldpot is it provide you exact daily and total daily searches for keywords.


Twitter Search
Twitter search is also a good tool for keywords search. You can get idea how many people are talking about product and services related to your business.

# Google Adwords, What are Embedded Match Keywords ?

In my previous post i discuss about the keywords matching in Adwords. There are four types of keywords match in adwords which includes Broad Match, Phrase Match, Exact Match and Neagtive Match. Besides this you can also use the Embedded keywords match.

Embedded match keywords allow you to prevent the ad from appearing in relation to certain phrase or exact matches.

You can use embedded match keywords if you sell the goods related to a product but not exact that product. Let's take an example suppose you sell the goods related to Spiderman Movies which can be Spiderman mask, Spiderman dress, spiderman accessories etc. But you don't sell the Spiderman Movies or DVDs. Therefore you can use the -[Spiderman Movies] as negative keywords match. By doing so ad can appear for Spiderman Masks but will not appear for Spiderman Movies or DVDs.

Importance of Keywords Density in SEO

Once you finalized the keywords for your website, write the content for your web page in relevance to your keywords. A good SEO content writer can accomplish this task.

After this you can check the keywords density of each page of your website. Keyword Density of your web page should be balanced one neither too high nor too low. A keyword density of 2-5 % is good for a web page. You can increase the keyword density by using the main keywords of that page in the content. Instead of using the generic keywords in your web page, you can use the keywords in that place.

You can also take the help of some keyword density tools such as “SEO chat key word density tool” in order to find out the keyword density of each page of your website. But in order to increase keyword density of your page, don't try to put your keywords in every line. You can take the services of SEO content writer for this task.

To much focusing on keyword density is also wastage of time. Remember if your content is fresh, unique, relevant and comprehensive, there is no need to be worry about keyword density.

Best way to do and implement the Keyword Research in SEO

Keywords research is one of the most important task in SEO. If you don't know about your major or primary keywords, or can't optimize them properly, you are not going to rank well in search engines. In this post you can read in brief about, what are the Keywords and how to do keyword research in SEO?

First step of the keyword research is to read the content of website, analysis what the page is taking about. Make the list of the major keywords of the site. Think as a user, customer point of view, which keywords customer will use to find the product, services or information related to your business. Also include them in your key word list. Also find out the what keywords your competitor are using and make a list of all those keywords.

Now do the research for your keywords, try to find out what people are searching for locally and globally. With the help of some keywords tools like Word Tracker, Google Keyword research Tool, Key Discovery tool you can find out how much traffic your keywords are getting daily, weekly and monthly. Select all those keywords which are showing large no. of traffic. Besides these also check the others keywords which are similar to your keywords but having good no. of traffic. You can find there will be some keywords which are similar to keywords of your business, and having a large no. of traffic. Include these keywords in your final list of the keywords.

Make a separate keyword list for all pages of your site. After doing all this make two phrases or three phrases of the keywords by using your selected keywords. Make the long tail keywords lists for all pages of the website. Let’s make all these process simple by making the three tier lists of the all keywords.

Single or Two Phrases Keywords

Single Keywords, shorter Phrases

Generic to industry

Lots of traffic

Lower Conversion Rate

Keywords with 3-4 Phrases

Slightly shorter phrases

Higher traffic number

Less conversion rate

Laser Focus

LONG Tail Keywords

Longer and more targeted keywords

Lesser Traffic

Higher Conversion Rate

Long term keywords are clearer and result oriented. If someone is typing more details in search engines more clearly it shows what exactly the customer or user is looking for. Let’s take an example.

Suppose someone type “School Shoes” in the search engines, even if keywords have high traffic but it’s hard to analysis what exactly he is looking for. Now make this key phrases little bit longer like “School Shoes for girls” this keyword phrase shows that he is looking for school shoes for girls may be he is looking for information or products still bit hard to find out.

Let’s take the third example “Cheap school shoes for central school girls”, now this keyword phrases clearly shows that someone is looking to purchase cheap girl shoes for a specific school. So if your site have same product or services then conversion rate for this keywords are higher than other two keywords.