There are lots of factors which directly or indirectly effect the ranking of the site in search engine.In this post i will discuss about the Content .Contents are the bricks the site, foundation of the site must be made of great content. Your site content must have comprehensiveness, uniqueness, freshness and relevancy .These are the four parameters which must be in your content.Your site must have good and healthy information.Because a site with low quality content can't get a good ranking in search engine.So try to write down best content for your site which must have all the four parameters.
Write down for your audience or your reader not for the search engines.Put your best effort to give best information to your readers.And too much focusing on the keyword density is wastage of time.Content play the same role in blogs. Blogs are the great medium to increase the traffic of your site. So write a blog about your products, your site or what ever information you want to share with your user,reader or customer. Blog are free and are best medium for participation, discussion and building a good image in the eyes of the your customer or reader. You can promote your blog in some social media sites like facebook, stumble upon,Twitter. But again the thing which you have be focused on your blog is content of the your blog. Your blog must have magnificent content with good quality of information, keeping four parameters in mind.