Sunday, April 18, 2010

Promote your Brands through Video Search Engine Optimisation (VSEO).

In today business scenario companies has changed the way of promoting their brands or business. Now days social media, Videos, SEO and online marketing become the big advertising tools or medium for small or large business. And i think videos can bring revolutionary change in online business for any company.

There are lots of video sites with million nos. of viewer. You can see the sites like youtube, Yahoo videos, metacafe etc. having millions of traffic for single day.

According to USA internet marketing report, internet have more than 1.5 billion user and more than 213 million searches on single day. Google get 38% searches for the videos. People are gathering the information from these sites and even sharing their ideas, experience in these sites. So we can say for companies its a a good platform for CRM activities.

In this post i will talk about the creation of the videos,how to optimize the videos and finally how to promote them in these sites? If i say simply you will learn how to do video search engine optimisation i.e. VSEO for your videos.

Your Goal, Objective Behind Video
First of all in creating your video, decide the topic you want to talk about. Talk about the your product usp, services. Tell the people about your own experience abut the product or some new information about the product or service which people don't know about. Show your creative thinking in the videos.Your video should not be longer than 5 minutes. It must be ended in between 5-7 minutes.

Meta Tag Optimization
When you are going to upload you videos on the sites like youtube, yahoo videos they ask you to enter the meta tags such as title, description and tags. Choose your video title, your main keywords must be in your title tag.

For example if your company sell the "bakery products", use this keyword in your title tag e.g."All bakery products-Delicious bakery products in Bombay". Your title tag should not be longer than 60 characters.Give your video a keyword rich catchy title, your title is biggest factor to attract the user in watching your video.

Next to the title, description tag comes.Write a small description of your video having all of your major keywords in description.Your description tags should not be longer than 120-140 characters. And finally the meta tags, write all the keywords of your videos, like "bakery products", "delicious bakery products","bakery shop","bakery cake" etc. Limit your meta tags up to 10-12 phrases.

Promote as much as you can
Now the next step is to promote your video.Upload your video to everywhere. Some of the top videos sites are you tube, Google videos, yahoo videos, metacafe, Dailymotion etc. Expose your video as much as you can. Besides these videos sites, use the social media,social bookmarking sites. Upload your videos in these sites and promote the video in groups,communities etc.

You can use twitter, facebook, digg etc sites in promoting your video. Also give the option of embed your video in other sites. This will help to spread your video all around. And finally don't stop, keep promoting your videos, don't know when it become viral.

Saturday, April 3, 2010

Killer Link Building Tips.

Link building for a site is most difficult, time consuming task and require lots of patience and dedication. In order to build links for your site you have to follow some steps which is enlisted below.

Blogs

Blogs are the quickest and easiest way to get back links. Crest a blog of your site and start writing the post about your business or products. In your blogs you can share the information,knowledge you have about your product or business.By doing all this you can make a good online reputation and can get some back links.
commenting on the blogs which are relevant to your site.commenting on the blog post or giving the answers of the some topics or post you can give your site link for more information .By doing this you can get the appreciation and people start recognizing you and people would like to visit your site for more information.

Newsletters

When people start visiting your blog or site start getting good traffic then make it little bit easier to people get these information or articles in their inbox. This will help in driving traffic and conversions.

Video Creation.

Create some short and interesting videos about your site and products.Promote your videos in some videos submission sites like you tube.Put your site URL in the beginning or ending of the videos so that visitor can go to your site if he wants more information.

Social Media

Social media is also a great resource to build links for your site.Participation in Social media site like Facebook,myspace,twitter etc will help you in building links. We can participate in discussions forms,community,promote blogs and your site. By doing this you can get back links from the people to your site.

Social Bookmarking Sites

You can submit your site,articles on the social book marking sites like Digg, Delicious,Stumble upon and can get back links to your sites.Besides these Mixx,Propeller,Flock,Kristy,are the other high traffic social bookmarking sites.If your article have good information and resources quickly you will get links from these sites.

Article Submissions

Article Submissions is also one of the way to build links to your site.submit the good quality articles which are relevant to your site with links to your site.Submit your site to some high traffic site like ,ezine articles,go articles,article dashboard etc.

Directories Submission
Directories Submission stills work for link building.Submit your sites to good no. of high traffic directories like Dmoz,Yahoo directories,open directories