Best Practices for Anchor Text in SEO

Anchor texts are one of the important factor in determining the SERP. A keyword enriched anchor text help the search engine bot and visitors to understand about the page they are navigating. You can take the maximun benefits of anchor text by using it in most appropiate way. Some of the best practices for anchor text are:

For Internal Linking
Anchor text are best medium to link the inner pages of your website. Anchor text help the search engine bots in understanding page. Suppose your website has page of "Sports Shoes", and you used in other pages of web site Sports Shoes as anchor text. Same way you had done in some other pages of your website by using anchor text sports shoes. Now a same anchor text from all pages of other website help the search bot that page is exactly about "sports shoes". Also anchor text help the visitors by giving full information.


For External Linking
When you link your web site to some other website which can be by article writing, directories and press release submission use same anchor text for a given web page. Even in blog commenting, instead of using your name, use your main keywords as anchor text.

How to Remove Web Pages of Website from Google Search Results.

Suppose you want to hide some web pages of your website in Google search results, may be they are confidential. Some other cases can be,  your company had stopped the services or products they used to provide earlier, or you broke the partnership with some other firms. But you notice your website pages are appearing in Google Search, which you don't want to show .

You can solve this problem by using Google URL removal tool in Google Web Master Central. URL removal tool help you in removing URL quickly.

For this, First of all you have to remove or delete the content or pages of website which you don't want to see in search results. If some other agency is handling your website you can asked them to do so.

After this go to Google Web Master Central and use URL removal tool. If you already have an account in Google Web Master central then:

. On Dashbord click the site configuration in left hand navigation, then

. Click crawler access, and then click remove URL

. Click on New Removal Request, Then type the URL of page you want to remove from search results and then

. Click on Continue. Click on image below to see clearly

The Click on Remove Page from search results and cache then select the check box and click Submit Request.

You Tube Best Place for Viral Marketing

Every one whether it's a small business or large MNC wants their products services go viral. More and more people will know about their products and services. And this is not possible until or unless your products and services go viral.

In online media three channels which can make anything viral are Videos, Social Media and You Tube which is also a social media website.

Here i consider You Tube separate from Social Media because You Tube is

. World 2nd largest Search Engine

. Daily more than 1 billion people watch videos

. More than thousands videos had seen million no. of times.

Lets first talk about the Video
No one can go more viral than a video, people love to watch than reading. A small impactful video can make a big difference. Something which is unique, funny or interesting. If i ask you which is your favourite video or ad you will tell it immediately because of impact of video.

And if you like that video, it's sure you will share that video with your friends

Social Media
Now for sharing that video best channel is social media websites. Facebook, Twitter, myspace are top social media website having million of users and daily traffic. You will share that video with one of your frined and he can share that video with all of this friends and those friends can share with their friends. In simple world your video go Viral.

You Tube

You Tube is best website for video search as i mentioned earlier, You Tube is world 2nd largest search engine. Million of searches happen on You Tube daily. So You Tube is best channel to upload your video. You can optimize your video so that it will appear in searches when some one searches for products or services related to your business.

Even as personal owner of video keep sharing your video among your friends and in social media websites.

Viral Marketing = Video + You Tube + Social Media
What do you think..?

# PPC Tips, Appropriate Capitalization in Ad Copy

It has been found in search and display networks a capitalized Ad Copy grab more attention than an ordinary ad copy. Lets take an example of ad copy for Digital Camera:

1. Digital camera showroom
   discounts on digital cameras
   free accessories with nikon 
   www.camera-stores.in/delhi

2. Digital Camera Showroom
    Discounts on Digital Cameras
    Free Accessories with Nikon 
    www.Camera-Stores.in/Delhi

Second Ad copy has capitalized letter which look more organized and grab the more attention of visitors in long running cycle of campaign.

Importance of Title and Description Tags in SEO

In SEO title and description tags play very important role. Title and description tags will appear in search engine result. Title tag is first bold line you see in search engine result and description tag is the description you see below the title in the search result. When search query matches to your title and description, those keywords get bold in search results.

Write down title and description tags which define your page in best way. Some of important things which you should take care about writing title and description tag are:

Unique, Accurate Title and Description tags
Write down unique title and description tags for each page. Since every page in your web site is different, so write down the unique description and title tag for your each page. Accuracy is also important, make sure your title and description tag define content of your web page in best way.

Short Title and Description Tag
Don't write long title and description tag for your page. For title tag your length should be between 60-70 characters including spaces and for description tag your length should not exceed more than 140 characters including spaces.

Use Title, Description Tag in best way
Description tag is one of the most important tag in SEO. Don't write down your description tag full of keywords. It should be written as description. You can also use your special offer, contact no. in your description Tag.

Write the most important keywords of your business in starting of title tag and try to use two three main keywords phrases in your title tag. Again avoid to write long title tag for your business.

Google’s 2010 Zeitgeist Video

Watch all big events and news of 2010 in Google 2010 Zeitgiest video. Video shows all big achievements, tragedies of 2010, South Africa Football World Cup, Great People we lost, New Heros of 2010 etc. I love video and hope you will also like the video.

Best Tips for Online Reputation Management

As name indicates itself , Online Reputation means your company, Business reputation in internet. It can be personal if your are Polticians, Lawyer, Freelancer, Tutor or have some home business. What you will do when you find in search engines some one has complained about your business? He can be your ex employee, even your competitors and any one who have bad experience with your company and services.

In internet a single person can destroy your reputation in fews hours. A blog post, Social media websites like Facebook, Twitter can do it in minutes. And it can be spread virally, so in few hours all world can read the negative comments about your company. The question is how i can build the online reputation?

Well you can monitor and build your online reputation with the help of Online Reputation Management. There are few tips by using these you can build your online reputation again.

. Social Media Monitoring Tools
Use Google Blog search, Technorti and Blogpulse for monitoring your brand and business.

. Use RSS Feed websites like Google Reader, Bloglines.com, Newsgator.com

. Google Alerts
You can use Google Alerts to monitor the negative content people are saying about you. Goolge Alerts are E mail alerts of your latest search query these can be updates from web, news etc.

. Track the Online Groups which includes Yahoo Groups, AOL groups, Goolge Gropus, Bing Gropus etc.

 . Use Press Releases
To send a press release is good way to save your online reputation.

. Facebook Page, Twitter Account
Use Facebook Page and your Twitter Profile for conveying the right message

. Maximize Positive responses for Bad comments
When ever you see a bad comment about your comapy, try to find out the people or your customers who had good experince about your services, you can request them for comments or testimonials.

. Addressing Situation
Lots of things depend on how you handle the situation? You can solve the problem by meeting the person or group who are spoiling your online reputation. So use all your online and off line channels to solve the problem.

Why Facebook wants to make Mobile Phones more Social

What is relation between Facebook and Mobile phones? In next few years there will be a strong relationship between Facebook and mobile or cell phones. Facebook will be accessed by people through Mobile phones. Facebook have more than 500 million users and out of them 200 million user access Facebook through mobile phone. Last year Facebook had 65 million cell phone user.

Facebook mobile phone user had increased three times in last one year. And in future more people will access Facebook through cell phone.

Facebook denied they are planning to come in mobile phone market. Mark Zuckberberg deined that they have any plan to come up with Facebook Phone. Mark Zuckberberg said "Our goal is to make everyone social. If you are building an iPhone your goal is to get as many phones out there. Our goal is to be social."

Zuckberberg make a funny comments by saying we are not from hardware industry, so have no plan to sell hardware :)

But one thing is sure in future you can see more imaging and wonderful Facebook mobile application. These mobile applications will be driving force to keep Facebook moving on Social Media.

How to Set up Goals and Funnels in Google Analytics

Why Goals and Funnels are so important

In Google analytic, Goal and Search Funnel can help you in analyzing your data more accurately. Lets understand first what is the Goal and funnels in Google Analytics.
A Goal is the completion of your desired task in your web page. It can be a pages per visits, time on your web site etc.
Whereas Funnel is the path or web page which you want visitors to visit before reaching your goal.

You can set the three different types of Goals for your web site. First one is Destination URL, second one is Time on site and third one is Page/Visit.

Destination URL
A destination URL can be a thank you page or any regards page which you want to appear in completion of your goal. Submit after domain part of your URL in the required box and give the name to your goal.

Time on site
You can set the time spend by user in your website as Goal. It can time greater than or less hours or minutes in your website a user, visitor spend.

Page/Visit
By using this goal you can find out the how much pages visitors had visited in your web site. You can set pages greater than or less pages visits as goal in your website.

If you had choose destination url as goal, then you can use the funnel for this goal. Click on the goal funnel and type the url you want to choose for your goal. A funnel is a series of urls which leads to your final goal. And then Click on Save Goal.

In order to set the Goals and funnels go to Analytic Setting or Home Page, click on Edit above Action, which will take you Profile Setting Page. Now below your website profile information you can see Goals section.
Or
Go to the Dashboard and click on Goal at left hand side of navigation bar.

Now click on Goal and select your goal type.

In order to set Goal Funnels, you have to choose Url destination in goal setting, then click on goal funnel and follow the instructions. You can see funnel report in Funnel Visualization Report.

Relevancy is Key in SEO and PPC

Relevancy is one of the key factor in SEO and PPC. Whenever anyone search in search engines, search engines show the most relevant results related to that query.

In SEO your content should be relevant to your products and services. In link building process a link from relevant site is much better than irrelevant web site.

Same in PPC, for search results of a particular keyword, search engines show the most relevant ad to that search query. In PPC your keywords should be relevant to ad text and your ad copy should be relevant to landing page. More relevant will be your ad copy more will be chances to get clicks.

And also one of the factor to determine Quality Score in PPC is relevance of your ad text, keyword and landing page.

So be Relevant :)

5 Things you should know about Link Building

Link building is one of the important task in off page page optimization, it require lots of hard hard work and patience. But before starting link building process you should have sound knowledge of link building. Some important things you should know about link building are:

. A link form a High Page Rank is more valuable than a low page rank website.

. Links with "nofollow" attribute will not give any link juice or page rank to your web site.

. Link buying is banned by Google and other search engines. Keep away from link buying practices.

. A link from relevant website is much more valuable than a link from irrelevant website.

. Cross linking can be acceptable for few web sites, where content show its necessary to give back links. But using it for lots of website is a spam.