Are You Ready to Go Mobile? Mobile Advertising and Marketing Statistics

Mobile phone is the easiest and fastest device for communication and now it added one more feature, easiest and fastest device to search and find the information. You don't need to switch on your PC and laptop to find the restaurant near to you or to send mail to your client or to do video chat with your friends. Now you can do all these things in your mobile phone, which is becoming smarter and smarter day by day.

It's good you had a website and it's getting good no. of daily visits and generating revenue but in this fast moving technology this is not enough. You need to see is your website is mobile phone compatible or not. How it disply in cell phone, is it easy to navigate, can people read the content easily and how fast is loading time of website in mobile. There are lots of more things which you need to check for your website.

  Why Mobile Matter
Google had done research on mobile and some of the finding are:

• By 2013 more people will use their cell phone than PC to get online
• Mobile searches have grown by 4 times since 2010
• There will be one mobile device for every person on earth by 2015
• Global mobile data traffic should grow 26x in over next 5 years
• 71 percent of smartphone users that see TV, press or online ad, do a mobile search for more information.
• Many mobile Web users are mobile-only, i.e. they do not, or very rarely also use a desktop, laptop or tablet to access the Web

"Mobile is clearly becoming a new way people shop...[ebay has] nearly tripled mobile GMV (gross merchandiser value) year-over-year to nearly $2 billion. In 2011,we expect mobile GMV to double to $4 billion." John Donahoe, President & CEO e bay

Reasons why you should have Mobile Website

• 60% of users expect a mobile website to load in three seconds or less
• 71% of users expect a mobile website to load as fast as a desktop website
• 78% users will retry a site two times or less if it does not load initially
• But 79 percent of large online advertisers still do not have a mobile optimized site

Your Competitors are Advertising on Mobile are You?
Lots of companies had started advertising on Mobile, some of the statics of Mobile advertising are:

 Google’s gross revenue from mobile advertising is over US$1 billion per year

U.S. mobile ad spending will grow from US$790 million in 2010 to $4 billion in 2015. Local ad spend will grow from US$404 million to $2.8 billion

Global expenditure on mobile marketing and advertising in 2009 was $7.5 billion, forecasted to be $11.5 billion in 2010, $16.3 billion in 2011 and $21.2 billion in 2012.

Google had taken the initiate to mobilze your website with howtogomo, this website will help you in creating good mobile website. Howtogomo is wonderful website and provides you all necessarily information you need to know for mobile website. You can test your existing website, how it looks on mobile by using the gomo meter. So don't make any delay and try to make your make your website mobile friendly as soon as possible.

A Quick SEO Review for 2011

Google keep changing its search algorithm every year, as Google itself said, we are doing more than 200 experiments with search at a time. So new changes and updates in search algorithm effects the SEO of website. If we looked this year, Google Panda updates lower down the ranking of lots of websites, Google again suggests webmaster to make quality website for better ranking. Let's have a look into some of the major changes we saw in year 2011.

Google Panda
Google Panda updates lower down the ranking of website, lots of websites which had low quality of content suffered a lot from panda.

User can be King
In SEO we used to say content is king but signals are that in future user can be king. The reason behind this is, user behaviour can tell how good web page or website is. For example, a user will like the website or spend the time in website if:

Website is fast, have fast fast loading time

Have useful content to read, more average time users spend in page more will be authority of page.

Website must be presented to Google and other search engines so it can understand easily what website is about. This explain about the Schema.org adoption and why search engines are moving to Semantic Web. It helps search engines to organize and understand the billion of content they indexed every second.

Social is more Trustable
Now it does matter how much of your content is shared by people in Social Network. How much comments your blog post or article get, how much of tweets, +1, Facebook likes your page get, now all these things matters in deciding the SERP of web page. All of these signals count the trust rank of page which can become a useful metrics as Page Rank to calculate SERP of web page.

Google now start showing the search results with Google+ profile pictures and you can see Google+ posts in search results, some signal for social search.

Content above the fold- Google again gave the signals that content above the first fold matter a lot in deciding the search ranking

SSL Search- Google got mixed reaction from SEO industry regarding the SSL search. Google will not provide the keywords data if some one search with their logged in Google account. Google gave more importance on user privacy and search is becoming more personal.

Google Zeitgeist 2011- Watch Year 2011 from the Eyes of Google

2011 was year of adversity, year of crossroads, was year of revolution, was year of possiblity. Google Zeitgeist 2011 video is one of the most awaited video for Google geeks, Zeitgeist 2011 video show you all the highlights of year 2011 in 2-3 minuntes and no one can show this better than Google. Last year i posted Google Zeitgeist 2010 video which cover the all the main highlights of year 2010.

This year in Zeitgeist 2011 video Google showed the

• Earth quack & tsunami of Japan 
• Flood in Brazil 
• Announcement of Osamba Bin Laden death 
• Death of Steve Jobs 
• Southern Sudan Independence
• Tunisia Revolution
• Google+ and much more.

In 2011 Google “fastest rising searches” category  Rebecca Black was #1, Google+ #2, Ryan Dunn #3. Beside this Casey Anthony, Battlefield 3, iPhone 5, Steve Jobs and iPad 2 were in top 10 list.

Here is the Google Zeitgeist 2011 video.

Google Adwords Remarketing: Get second chance to convert website visitors into customers

Everybody deserve a second chance and in Google adwords remarketing will give you second chance. Remarketing allows you to reach the people who visited your website before and you can match the right visitors with right message. Remarketing gives you opportunity to reach the visitors who

• Didn't converted
• Converted
• Abandoned a shopping cart
• Signed up for an email subscription etc.

We can say remarketing is a tool which can drive ROI for all types of advertisers, whether you are advertising your ads on Search Network or on Display network. In order  to set remarketing for your campaign you need to follow few steps.

• Define your audience tab
• Get code and put that in main targeted pages of your website
• Create an ad group or use the existing one and define the audiences you want to reach

At adwords help support you can read more about how to create remarketing list .

Click on "New Audience". Give name to audience and add optional description. You will see membership of 30 days (cookies duration length), keep it as it is. You need to choose tag this can be

• An existing tag, which is one of your conversion codes
• Or you can define a new tag

Now you can create the custom lists for remarketing.

Custom list allows you to target a specific audience, for example visitors who are not converted, who abandoned shopping cart, people who converted etc. In users included or interested you can use AND (all audiences), OR(one or more audiences) and Not relationship (none of these audiences) to create custom list for each type of audiences. You can read more about how to create custom combination list at adwords help.

Now click on the tag your created for audience and you will get a script which is remarketing script code, you need to put this code on the web pages of your website.You can have one tag for all visitors who converted and all visitors who don't converted.

You can define different audiences for your website but only limitation is that remarketing audience will not become live until there are 500 active cookies. Remarketing is helpful in giving you more conversions beacuse your ads are interacting with some one who had visited your website before. Remarketing works good for all those websites which has good daily traffic, at least 500-600 daily visits. For remarketing you need to set display network along with search network at campaign setting.

How Robot.txt,Meta Robots and rel= nofollow Effect SEO

Lots of SEO misuse the Robots.txt, Meta Robots and rel=nofollow attributes, most of mix their role in SEO with each other. All of these three attribute effect the crawling, indexing and Page Rank of website,so you should have understanding when and where we should use these attributes. Let's take each one by one and understand them in brief way.

Robot.txt File
Robot.txt file a special file which is placed at root folder of website. It looks like www.yourwebsite.com/robots.txt. It tells search engine robots which file you need to crawl in website. If you don't want some of the pages or folder of your website crawled, you can use the robots.txt file. But there are few area where most of SEO made mistake in understanding the functionality of Robots.txt file

Q. I used robots.txt file to block a page or folder of my website. Will it come in search results?
Ans. Yes, it will come. Surprised, as i said it robots.txt file will tell search robots which page not being crawled but it does not mean they will not come in search results. These pages can come in search results if Google found the infomation about pages in high authority website pages links like in DMOZ, CNN etc. search engine will show your pages in search results.
Title and description found in SERP is based on the data search engine collects from other websites.


Q. I blocked a page of my website with Robot.txt file will it receive Page Rank
Ans. Yes, If some other pages of website are giving link to robot.txt page it will receieve the link juice from these pages.Page Rank algorithm will not consider whether page is robot.txt or not.

Meta Robots
Meta robots tags tell the search bots which pages need to crawled and which pages should get page rank. Some of the values of meta robots are index, follow, no follow, none and all. Let's understand the Meta Robots by answering some questions

Q. I blocked page using Meta tag noindex value, will search engines crawl it?
Ans. Yes, Search engines will crawl the page, search bots extract the all links web page had, but it will not come in search engine results. After crawling the web page if search engines found the Meta robots noindex value, they will not index the page, means your page will not appear in search results.

Q. What follow" and nofollow values tell?
Ans.Follow value tell the search engines that links found on this page will flow the link juice or page rank to given link. nofollow value means no link juice or page rank will pass from given page to those links.

rel="nofollow"
The rel="nofollow" attribute is used in anchor text, it is used when we don't want to give link juice or page rank to page mentioned in anchor text. Means rel="nofollow" links do not pass Page Rank to the target page. Search engines crawled and index the page having rel="nofollow" links.

Summary
Here is summary of how search engines handle robot.txt, Meta Robots and rel= nofollow attributes:

	Crawl	Appears in SERP	Page Rank
robots.txt	No	Yes, if it receives enough links.	Yes, robots.txt Pages get PR
META-robots noindex	Yes	No	No, if the links of the page are followed.
META-robots nofollow	Yes, if other followed links are found pointing to the target page.	Yes, if the target page receives links from other webpages.	Yes, all of the PageRank of the page is evaporated.
rel=”nofollow”	Yes, if other followed links are found pointing to the target page.	Yes, if the target page receives links from other webpages.	No

Deeper Look into Google Inside Search

Google is doing more than 200 experiments with Google search and every year Google implement over 500 improvements to its search algorithm. As Amith Singhal said, Last year Google launched the 500 changes in algorithm, means Google changes his algorithm everyday. In 2010 Google run over 20,000 experiments in Google search. Few days ago Google posted the ten recent algorithm changes in search results in his blog post.

"If our scientific testing say this is good idea to Google users we will launch it on Google." Amit Singhal

But how Google implement these changes and how Google decide which new algorithm they need to implements in search results. Well, Google do lots of live search experiment and send the some data of those experiment to actual Google search traffic and Google do this by using the sand boxes. For an improvement in search algorithm, it has to go through process of rigorous scientific testing. And if Google experiments data showed it's not helping user, Google will not launch change in algorithm.

"When you align the Google intrest with user interest like Google aligned Good things happen." Amit Singhal

Below is short video, in which Google search scientists inlcuding Amit Singhal, Rajan Patel, Scott Huffman etc. talk about how Google implement the new search algorithm.

Google Analytics: How to See Actual Keywords Search Query Using Advanced Filter

Advanced filters are very helpful in exctracting data from the avaiable fields by using the Regular Expression. Advance filter takes up two fields which are Field A and Field B, to construct the output field. In order to use the advanced filter you should have knowledge of Regular expression. If you don't know you can read the Lunametics Regular Expression guide to get an idea about Regex.

In Google Analytics we see the keywords data as total, paid and non paid which is total, cpc and non cpc traffic. If someone arrive to your website through cpc or PPC(pay per click), Google Analytics show the keywords which are matched in your Ad Group in not the actual search query visitor typed in search engine.

For example, if someone search for 'cheap school shoes' and you are using 'school shoes' as broad match in your ad group, then GA will show 'school shoes' as keyword in GA not 'cheap school shoe'.

In order to create advanced filter, first you need to create a duplicate profile in Google Analytics and for this

• Go to the Account Home 
• Select the website for which you want to create filter 
• Click on the setting tab (small wheel tab on top of right hand side), if you are using the new version of GA. 
• Click on new profile on top of right hand side, which will look like this:

Give a name to your profile and then click on create profile. Now click on Filters tab then click on New Filter and then select the create new filter for profile and after this choose the custom filter and fill the fields as shown in image. You can give Filter name as per your convenience.

In field A-> ExtractA  select Referral and use this regular expression (/?|&) (q|P|search|kw)=([^&]*). After this create other filter which will look like this

Now save changes, that's it, you created filter for actual keywords search. Make sure your filter are in order i.e. filter 1 should be above the filter 2, otherwise it will not work properly. You can check this by clicking on the Filters tab.

Seth Godin on Future of Marketing

Here are the thoughts of best selling author, blogger and entrepreneur Seth Godin on future of advertising, internet marketing & permission marketing. Another remarkable video of Seth Godin, don't miss to watch this master piece.

How to connect Google+ Business Page in Adwords

A few days back Google+ rolled out the most awaited Google+ Brand page and now you can connect your Google+ page to your Adwords campaigns. With social extension you can see all the recommendation your business received, you can check the +1 you recevied on your ads and search results. You can find the social extentaion at ad extention tab in your Adwords account.

 But first you need to verify the Google+ Business Page. There are few changes you need to make in your website which include the linking your Google+ page to website and vice versa. Second you need to confirm the ownership of website which include the A rel="publisher" link from your website to Google+ page.

 Google strongly recommends to use the Google+ icon on head section of your website. You can get the Google+ icon code from here. After doing this your Google+ business page will get verify and now you can connect it to your adwords account.

Google had found people will make more than 70% purchases decision on the basic of recommendation. At social extension you can see the following statics of your Google+ page:

• Impressions with personal annotations - (impressions where the viewer had a friend or contact who had +1’d your brand.) 
• Impressions with basic annotations - (impressions that included an anonymous count of people who +1’d your brand) 
• Impressions without any social annotations.  

To enable your social extension simple click on the ad extension in your ad and select the social extension and choose the new extention. Then add your Google+ page URL and click save. You can read the entire information about Social Extension and how to use it in adwords at here.

Five Mistakes which Kill Landing Page Conversion Rate

Landing page is page where you want visitors will do your desired action. This can be contact us form filling, news letter subscription or product purchase. Visitors who are looking for product or services related to your business can reach to your landing page through different sources which can be SEO, SEM, SMM etc. We can also say landing pages get the maximum traffic in your website and these pages must have good conversion rate.

In my past post i write about landing page best practices, and how to optimize it in best way. But still we made few commom but serious mistakes which kill the conversion rate of landing page.Some of the most commom mistakes are:

Ignoring Headline Line
Headline is soul of landing page, in 3-5 seconds visitor decide whether he should stay on page or leave. One of the most catching thing in landing page is headline. A well written headline can decrease the bounce rate of landing page and increase the conversion rate. It would be better if you test 2-3 different headlines and check will work better.

Using Same Website Design
You will advertise only those things which you sell or give services and all these pages are already in your website. So you make little bit changes in that page and start promoting it as landing page, which is not at all good.

A usual website page have less room for experiment and testing, where as a landing page is totally different here we can make test and experiments. It would be better if we use separate page as landing page.

To Long Form Fields & Captcha
An ideal contact us form should have only Name, E mail id, Cell no. and Comment or message fields. Don't ask for unnecessarily information like Last Name, Zip no., Gender, City etc.

Lots of landing page use captcha for avoiding the spam, but studied had been found that using of captcha in landing page decrease the conversion rate. Combination of letters, misreading of letters can take away a potentail lead.

It would be enough if your contact us form field have proper validation, an upcaptcha form can give you few spam leads but it will never lower down your page conversion rate

Asking for too many things
Too many choices are bad, more choices you will decrease the conversion rate of landing page and vice versa. Ask for only one specific thing and action in landing page.

Missing Above the Fold
Studied showed that web users spend 80% of their time above the fold. All the important content of page should come above the fold, as user click on your ads or landing on your page, every useful information should be visible with our scrolling the page.

Adwords Introduced the Dynamic Search Ads

It had been few days, Google introduced the +1 button for display ads. And today Google Adwords introduce the dynamic search ads for local advertiser. A new simple and quick way to target relevant searches with dynamic ads generated right from your website.

Google found that user search behavior changes each day, 16% of searches that occur Google has never seen before. So it's not easy to determine which keywords people are using to search your product and services.

How Dynamic Search Ads work
With Dynamic Search Ads, Google maintain a fresh index of your inventory using Google's organic web crawling technology. In simple way Google automatically will generate the ads copy base on the content of content of web page. Also Google will automatically shows the ads if he think the search term are good to match, even if you are not using those keywords. The quite similar technology Google is using in Adwords Express which is now available in US,UK and Germany.

As per Google Adwords "When a relevant search occurs, we dynamically generate an ad with a headline based on the query, and the text based on your most relevant landing page."

Google found that when ads and landing page exactly give the same information what user is searching for then conversion rate are much higher.

Advertiser will have full control on the ads, he can choose the whole website, or category of website or pages having specific words. Rest of things will work same as in adwords which include the CPC, no. of clicks, conversions etc.

At this time, Dynamic Search Ads are available in all countries and languages as a limited beta.

How to Use Internet to Grow Your Business

As entire world is using internet, your business needs a strong online presence and for this only website or blog of company is not good enough. You should know all the channels in internet which you can use to promote your business. Some of the best ways to promote business in internet are:

 1 SEO : Search engine optimization help you to reach all those customers who are searching for product and services related to you business in search engines. You can read more about SEO in my SEO posts.

 2. Local Listing and Classifieds: You can list your website in all top most classifieds and local business listing websites. In India some of the top local listing and classifieds websites are Quikr, Olx, Hot Frog, Sulekha, Askleela etc. Create your company profile in these websites and enlist your product and services.

 3. Search Advertising: Search Adverstising or search engine marketing is one the quickest method to promote your business online. Search Advertising is method of placing ads in search engine results and all relevant portals of your business. It include the banner ads, video ads and simple text ads.

 4. Geo Targeting or Place Targeting: You can target your customers as geography wise, all major search engines allow you to promote your business places wise. For example, Google provide this service as Google Places, Yahoo as Yahoo Local and Bing as Bing Business Center. It's simple and free of cost to use.

 5.Group Buying: Connect with new customers through programs that offers multiple buyers collective purchasing deals. There are many popular group buying websites available to use.

 6. E Mail Marketing: E mail marketing is one of the oldest method to promote business and still its giving good no. of leads and results to business. You can purchase the data of all those people whose interest matches with your product and services.

iSad: RIP Steve Jobs

Goodbye to an iCon

How to Track Subdomain & Directory Traffic in Google Analytics

Suppose you have website which have subdomain and have blog in directory. For example you have website www.xyz.com, sub domian store.xyz.com and have a blog www.xyz.com/blog. And you want to track the traffic of each URL.

For this you have to follow few steps.  First add few more lines in GA script just below GA scrite id line, which will be something like, UA-XXXXXX-1

 _gaq.push(['_setAccount', 'UA-xxxxxx-1']);
_gaq.push(['_setDomainName', '.xyz.com']); 
_gaq.push(['_trackPageview']);

 After doing this
 1. Create a master profile with no filter, for example create a profile for www.xyz.com
 2. Add a duplicate profile, add profile for existing profile and select xyz.com. This will generate a separate profile with same tracking code. Now you need to create a filter, for filter creation click on the edit at your Google analytics setting and then click on filter.

 Now apply the following filter
  Name of Filter - store.xyz.com only 
Filter Type - Custom 
Include 
Filter Field - Hostname 
Filter Pattern - ^store\.xyz\.com$ 
Case sensitive - no
 This filter will track all traffic of subdomain.

   In order to track the website of Blog
 Create another duplicate profile (again same as above) and add the following filter
 Name of Filter - blog only 
Filtery Type - Custom 
Include 
Filter Field - Request URI 
Filter Pattern - ^/blog/ 
Case sensitive - no 

 This will track traffic of  blog only.

Should a Landing Page Has Navigation or not

This is topic of debate, should a landing page has navigation or not. You can read different view on this topic. Here's my thoughts on it

A PPC landing page is special designed page cretaed to achieve special goals. I think there is no such rule that a landing page with navigation give more conversion than without navigation and vice versa. It's mainly depend on the what kind of product or services you are promoting through PPC.

For example, if you are selling a product whose cost is more than 1000$ or you want to do on line booking of hotel, you should have navigation in your landing page. There are very few chances that by only seeing the landing page visitor will do the on line booking or give his all details.

If she is really interested, then she wants to know more about your services and will explore more pages of your website. In this case your landing page should have navigation to all relevant pages of your website.

But if you are promoting an event or on line consulting for admission or providing services like internet connection, appointment time for Spa, salon etc. You can use the landing page without navigation.

But again, i will say there is no rule that it will definitely work. All you have to do Test, Test and Test. And try to find out which will work best for your campaign.

PPC Landing Page Best Practices

After setting the PPC campaign (which include the creation of high themed keywords enriched ad groups, ads copies creation, networks setting, landing page selection and all other necessary setting) you are ready to start camapign.

If your main goal to run PPC camapign is lead generation or sign up or purchase completion on landing page, you should have a good landing page. A good landing page can increase the conversion rate and vice versa. But before tracking conversions make sure you inserted conversion tracking code in thank you page.

You optimized the entire campaign in good way but if your landing page is not good, it can spoil your all efforts. But how we can make a good landing page which will improve the conversion rate and help in decreasing the cost per conversion of leads.

Before optimizing the landing page, you should have an idea how vistior see the page. Most of people read the page like they read news paper or magzine. Means they start from left to right, then diagonally go to bottom of page and then back up at top.

Some of the best practices for landing page optimization are:

Landing Page Component	Importance in %
Call To Action	26%
Headline	24%
Over All Design	17%
Lead Form	13%

Make Sure Headline is Relevant and Visible
After clicking on you ads, the first thing visitor see in landing page is headline. Make sure your headline should be relevant to your ads copy. In 5 seconds visitors decide whether they want to stay on page or want to leave page. Therefore a well written headline can help you to keep visitor in your page. Try to use good call to action in your headline, mention offers, time period, discounts etc in Headline.

Overall Design
Design a simple, clean and visaul appealing page with good image. Landing pages with lots of images are bad, you can use very few selected images, make sure your content is visbile and easy to read. Headline of page should be visible with key message.

Content on Page
People don't read the page, they actually scan the page. So instead of writing 2-3 pharagraphs, write main points in bullets and highlight them in good way. Marked or Bullet points are easy to read and grab more attention than pharagraphs.

Put Conversion Form on Top of Right
Top right of page is best place for conversion form. Ask information which is absolute necessary, lesser will be fields better will be conversion form.

Important Information above the fold
Keep important information above the fold of page, in first look it should catch eyes of visitors. Make sure your call to action, headline, conversion form and bulleted points should be above the fold.

Minimal Navigation
Minimal navigation on landing page is topic of debate. In my point of view, landing page should have minimum navigation and all efforts of page should convince user to fill the form. You can give the naviagtion to website with company logo on top left of page.

Fast Loading Time
Make sure your landing page should not take more time to load. In general avoid the flashes, animation in landing page or don't put too much java scripts on your page.

PPC Keywords in Landing Page
Make sure your landing page should have all the keywords you used in ads copies and content should be relevant to keywords. If in ads copy you talk about the discount or some offer, it should be clearly visible in landing page.

These are the some of practices which can improve the conversion rate of your landing page. Besides that you can use the Google Website optimizer tool to test different landing pages.

Twitter Introduced Two New Features

Today Twitter rolled out two new features which are @username and Activity tab. Now you can see which of your tweet are favorite of others, which of your tweets are retweeted and which of your tweet inspire people to follow you.

Twitter replaces @metions with @username and added one more new feature as activity tab. Activity tab will show you favourites, follow, retweets and more by people you follow. As Twitter said, it will make Twitter easier to explore and connect with people. In my point of view it's good feature and will make Twitter more intractable.

Android OS Holds 50% Market Share of Globe

Android becomes the smart phone leader in Globe and holds more than 48% market share of globe. Apple comes in second place with 19% share, Samsung comes in third at 16% market share. Android is leader in 35 countries and in few months this share is going to increase by 40% more.

In March month post i wrote about the Android Market leader in US and it take few more months to Android to become the market leader of globe. In 2010 Android experience 469% growth of users and share the 24% smart phone market of US. It seems Google has magical viral formula for Andriod :)



Android users to increase by 42% this year
A research from emarkter showed that Android will get 42% growth in new user and share the 28% market of smart phones. Both Android and iOS hold the more than two third market share of smart phones all accross the globe.

Android is open source OS and does not need any licences fee and allows handset manufacturers to use it according to their specification.

Introducing Google Adwords Express

Online Advertising Make Quick and Easy.

Google introduced the Google Adwords Express, which allows you to create online ads in less than 5 minutes  Google Adwords express helps you to promote business in Google search and maps.

If you are local advertiser or having small business, Google Adwords express is perfect place for advertising.You can find the people locally, who are searching for your product or services.

Your ad will be shown in the Ads section of search results same as Google Adwords ads—and in Google Maps with a distinctive blue pin. Customers can see your ad on laptops and mobile phones.

If you have account in Google Places, Google will manage your campaign automatically. You only need to fill the basic information about your business. You can decide the total monthy budget for your advertising and adwords express will automatically estimates the total no. of clicks for that budget.

You will pay only when someone click on your ads, same as for Google search networks.

Don't miss to watch the wonderful creative video of Google Adwords Express:

An Interview With Google's Founder Sergey Brin

It's hard to see Larry and Sergery in media, you can found very few videos of them. Here i found one of the interview of Sergery Brin, I'm sure being a Google geek you will love this interview. Some of the content of video are:

On the question of "Google Maunfuatre nothing, Google introducing Idea, can you define for me Idea" ?

Sergey answer was- "The idea is we take entire world information, and make it accessible and userful to everyone. And this is our mission and that's pretty important mission. Ultimately having right information avaiable to you at any time is extremly valuable. It make huge difference in your health, entertainment , your career, your education."

Sergey also answered few questions which are, Where Google Fous on, Search algorithm and unbiased search results, Google as work place, public privacy etc.

On the question of, You are a computer scientist, now you are considered to be on of successful business man in world, how you take this contradiction?

Sergey answer was, "I think i certainly love technology very much, but at my position i have opportunity to make realy big difference, so i find out it's exciting even if it is not direct technical capability very much."

Here you can watch the entire video

How to Tackle with Google Panda Updates

Google had started the regular Panda updates which will keep making panda impact on search engine ranking. Still lots of websites hasn't overcone from Panda and question is how to deal with Panda and what should be necessary steps for this?

Avoid Low quality of back Links.
More low quality of inbound links your website will have, lower will be your rank. Think about those websites which give you back links within one day or in few hours. These websites are really bad from Panda point of view. It would be better if you have less but good quality of back links.

Website Full of Ads and Banner
You see a website whose right hand side there are bunches of ads, in between the post you saw banner ads and header and footer sections are also occupied by ads. Avoid links from these type of websites. In same way avoid inbound links from those website whose content are poorley written.

It's not about Fresh and Unique Content
Your web pages have fresh and unique content and you think it's enough to tackle panda. Google Panda will not give any edge to your content untill or unless it's not shared by lots of people, the page has good no. of visits and got natural backlinks.

Some of the other things which Google may consider are:
How quality visitors behave in your website, how much time they spend on website and how much content they sahre. Do they trust the information of your website or not.

Seth Godin Thoughts on Search Engine Optimization(SEO)

What "the Ultimate Entrepreneur for the Information age" think about SEO. How effective is SEO and how to take maximum advantage of SEO ? Here are thoughts of Seth Godin on SEO, which I took from his KnockKnock PDF:

"There are dozens thousands of companies that will happily work with you and your team to do SEO. SEO is the art of making your site attractive to the automated spiders that Google and other search engines send around the Web. By changing your site (and helping you get the right inbound and outbound links), a talented SEO firm can change your ranking—sometimes quite a bit. Why does this matter?

We know that about 15% of the people doing a Google search look over at the AdWords ads. We also know that more than 70% ignore the ads and rarely bother to look at the second or third page of search results. This means that someone types in, say, “London retirement home” and chooses from one of the top five or six returned entries, then they’re gone.

If you’re number 8 out of the 1,590,000 matches, you lose. In the past, I’ve been hard on SEO, mostly because of the way clients misuse it. They build static, boring, selfish Web sites and then try to make them work by ranking high in Google. What a waste! It’s like waving your hand to get called on in second grade— but not knowing the answer when you do.

If you’ve done the right kind of optimization—the optimization of first click to sale, the optimization of first click to satisfied customer—then (and only then) will your SEO investment pay off."

Do We Really Need Another Social Media Website

Last week internet giant Google had launched the another social media website named Google+. But big question is, "Do we really need another Social media website"? In average you can find each and every person on Facebook and Twitter. In Facebook we already have all of our friends and we are sharing all type of content with them. In Twitter we are tweeting about the current news, things we like, re tweeting the tweets of friends, tech giants, business gurus and celebrities.

And if all of this happening then why we need to join Google+. I already have all of my friends on Facebook and hardly there will be anyone who is not in Facebook. So why i spend my time on Google+ and share almost same type of stuff on Google+.


Google had launched the Gooogle Buzz, +1 button and now Google+. In India we saw the rise and fall of Orkut. Orkut was the most popular and first social media website used by Indian. But Orkut could not trun to be viral and after few time Facebook over took Orkut. I know few of my friends who spend daily 4-5 hours on Facebook, when i think about these Facebook lover, the question which arises in my mind, Does Google+ can break the loyalty of Facebook Lover.

Google+ looked like the integartion of Google Profile, Google Buzz, +1 Button and Picasa. Few of features of Google+ are intresting but i could not see any feature better than Facebook. Lots of things depend on how Google will architech Google+. Google have large data of people and their online behaviour than Facebook. But again question is, Can Google use this data in most appropriate way, if Google successed then Google+ can become the closest competitor of Facebook. But if Google+ fails then its condition will be like what today Orkut is.

I think in few months, may be at end if this year it will get clear how much suceess and impact Google+ will make.

Check +1 Reporting in Webmaster and Google Analytics

June has been big month for Google, in this month Google introduced the +1, Google Voice search, search by image, Instant pages then Google+ and now +1 reoprts in Google Analytics and Webmaster.

Now you can check the search impact, activity and audience reports in your webmaster dashboard.

• Search Impact report will tell you how +1 brings the organic traffic to your website. You can compare the clicks and impression for pages of your website.
• Activity report will tell you how many times people +1 your website pages.
• Audience report tell about the geographic and demographic information of users who +1 the pages of your website.

+1 for Google Analytics
You can find the +1 report at Visitors section under Social category. In social category you will see the Engagement, Action and Pages reporting section.

• Social engagement report will tell you visitors behavior who come from social networks. Like how much time they spend on website, no. of page views etc. It's quite similar to content section in GA.

• Action will tell you total no. of social actions performed on your site, social action means +1, Facebook share, Likes, Tweets, Social Bookmarks etc.

• Social Pages tell you about those pages which got the highest number of social actions.

Introducing Google+, Google Killer for Facebook

"I don't think people have change that much in thousands of years and i think that they're still fundamentlly drive by same thing, same internal desires, same hopes" these were the begining lines of Google+ video, which are 100% true.

Google lunched the most awaited social media project with Google+. Google new attempt in social networking. Before this we had seen Orkut and Google Buzz but both could not get success in engaging the people. We hope Google+ will be killer of Facebook which is not at all easy. Some of the features of Google+ are Circles, Stream, Hangouts, Instant Upload, Sparks and Huddle.


Google+ Circles
Sharing the right staff with right people. You can share the stuff only with the people in that circle. You can create the specific cirlces which include your college friends, family, Office colleague etc, something like Facebook gropus.

Google Sparks
Share the things you passionate about, things you like the most.




You can read more about the Google+ at Google+ Learn more and can read the entire post at Google Offical blog

Introducing Google Voice Search, Instant Pages and Search by Image

Yesterday was big announcement day for Google. At Google Inside camp, Google announced the Google Voice Search, Instant Pages and Search by Image. In few weeks Google will roll out the all services.

Google Search with Instant Pages
Last year Google launched the Google Instant for quick search result. Google said, people type less and read more and Google Instant will provide more fast search results than ever. No doubt Google Instant is much faster and Google is working on Instant to make it much better.

Instant Pages are Google next innovation to make search results faster. Yesterday, Google gave live demo on how Google instant pages are faster than earlier pages. Google showed the speed of both pages live on two different browsers, below you can see the video about instant pages



How Instant pages works?
If you are curious to know, how Instant pages works and how you get such fast result, then here is secret. In instant pages, Google will pre-load the first search result, if it's confident that user will clik on the first search results. Google will not only download the basic HTML file but will download the all images and even execute the java script before user click on search results.

In few week Instant pages will be available on Chrome beta


Google Voice Search for Computer
Google take one step next to Instant. Even if you don't type on Google search box but with Google voice search you can see the search results. It's very simple just click on voice image in search box, speak about what you want to search and you will see the search results for what you said. Below watch the video of Google Voice search.



Google Search By image
This is opposite of Google image search, suppose you saw an image and you want to know about which place, logo, brand this image is. Now it's simple just drag the image on Google image search box and you will get the best possible information about that image. Below watch the wonderful video of Google search by image.

Top 10 Keyword Research Tools

Keywords research is one of the most important task in search engine marketing. Whether you are doing SEO of website or planning for PPC, keywords research and selection of keywords play a major role in success of project.

You should have good data about what keywords people are searches monthly and globally releated to your business and services. What is competition for these keywords and how much money you have to spend for each keyword. There are lots of tools for keywords research but top 10 keywords research tools are:


Google Adwords keyword research tool
Google Adwords keywords research tool is one of the best and most used tool for keyword research. Google Adwords keyword research tool provides the total no. of searches for keywords globally and locally.

You can filter the keyword search country and category wise. Also can get the data for keyword search for device type and further you can filter the keyword searches as minimum or maximum search volume.


Google Insights for Search
Google insights for search is wonderful tool to find the insights about search. You can search the keywords search from the time ranges and location wise. You can see how keywords search has increased or decreased in a given period of time. In my previous post you can read more about Google insights for search.

Google Trends
Google trends is another good tool for keywords research. You can search mulitiple keywords in Google trends and can comapre keywords searches for each keyword.

Google Correlate
Google correlate is the latest keywords tool introduced by Google. Google Correlate finds search patterns which correspond with real-world trends. You can check the popularity in search terms over a time in Google Correlate. Google Correlate is like Google Trends in reverse.

Wordtracker
After Google keywords search tools, Wordtracker one of the best tool for keyword research. Worldtracker offers free as well as paid keyword research services. Only Google can offer free things in internet :). But still wordtracker is trusted and used by lots of online marketer.

Seo Book Keyword Research Tool
SEO Book keywords research tool is mainly powered by worldtracker but suggests good keywords search results



SEMRush

I like this tool for both PPC and SEO purposes. This tool show the organic keyword ranking and average cpc for keyword. You can use this tool for free of cost but to get better services you need to spend some dollars.

KGen
KGen (Keyword Generation) is Mozilla Firefox powered tool and allows you to see what keywords are strong on visited web pages for search engines.


WorldPot
Worldpot is another free keyword research tool and provide good list of keywords searches. Good thing about worldpot is it provide you exact daily and total daily searches for keywords.


Twitter Search
Twitter search is also a good tool for keywords search. You can get idea how many people are talking about product and services related to your business.

How To Setup Facebook Insights for Website and Blog

Now you can use the Facebook Insights for your personal website and blog. Earlier Facebook provides the Insights only for Facebook Pages but now you can set up the Facebook Insights for website and can see the how many likes, clicks, impressions etc. your website got.

To set up Facebook Insights is very easy and it require three steps to follow:

1. First go to the Facebook Insights. After landing the Facebook Insights page you will see the "Insights for your website" button on the top of right hand side. Click on the button and you will see the

2.  Now in Domain put the root domain you want the insights for, it can be your website or blog domain name. In Link with box you can choose the Facebook Page or your name. After this you will see the code on the below of the box, see above in blue color. 

Copy this meta tags and paste it into the above closing header section. Now save the changes.

That's it, you almost done. Now click on the get Insights and you can see the data for your website or blog. In Facebook Insights you can see the total CTR, impression, likes, referral traffic and shares. You can check the daily, weekly and monthly data for your website or blog.

Google Announced New Travel Search OneBox

A few hours ago Google announced the new travel search onebox. Google will show you travel search onebox for travel search quires with destination. For example, Flights from New Delhi to New York , Fights from New York to London, Flights from New York etc.

Google said finding flights is one of the popular activity on search engines and new travel search onebox will help people in finding flights.

Also Google give hyperlinks to official website of airline company. Google travel search onebox is currently available in 10 languages. You can read more about Travel search onebox at Google Inside blog.

Google Advisor: Helping You Make Financial Decisions

Google introduced the Google Advisor to compare online advertising offers from Adwords and other sources on web. Google Advisor offers the comparsion of financial services like mortages, credit cards, saving, CDs and lots more. After selecting the services you will see list of various offers and with the help of filter search you can find the best avaiable offer for you.

You can compare the offers side by side and can apply online. Google Advisor claims it will make comparison faster and easier thus save the time and money of user. Below is video how to use Google Advisor:

Lady Gaga- First Twitter User With More Than 10 Million Twitter Followers

Lady Gaga become the first Twitter user have more than 10 Millions followers. Lady Gaga celebrated this milestone with a Tweetpic Tweet which said, "10MillionMonsters! I'm speechless, we did it! Its an illness how I love you. Leaving London smiling."

There is no doubt Lady Gaga is queen of social media. Lady Gaga has very strong presence in social media websites. Lady Gaga has more than 32 Million Facebook Fans and was the first celebrity to get 10 Millions Fans in Facebook. Moreover Lady gaga got 1 billion video views in YouTube. In last I'll say Lady Gaga magic continues..!

Google Launched Music Beta

Yesterday Google launched the Music Beta at Google I/O confrence. Now you can store upto 20,000 songs and this service is free of cost. Right now Music Beta service is only for United State but soon Google will roll out it to entire world.

Till date no music store is associated with Google but Google confirmed all music will be legal. In Google Music beta you can store 20,000 songs and can stream them in your PC or android phone. Also you can tranfer music from iTunes too. Google Music Beta is free service but there will be no surprise if in future Google will convert it into paid services.

One good feature of Google Music beta is that you can listen songs off line. All songs you have recently played will be automatically avaiable offline.

Watch the Google Music Beta video below to get more clear idea, how Google Music Beta works:

Smartphone For Smart People. Facts and Study about Smartphones User

I'm sure within 2-3 years it will be hard to imagine life with out smartphones. People are using smartphones whether to find a pizza store or to do online shopping. Smartphones are most compatibale devices to access instant information. In last two years smartphones changes the life style of people. Let's look at some facts, how people are using smartphones:

• 81% smart phone users browse the Internet, 77% search, and 48% watch videos on their smartphone
• 95% of smartphone users have looked for local information
• 88% of these users take action within a day, indicating these are immediate information needs
• 77% have contacted a business, with 61% calling and 59% visiting the local business
• 79% of smartphone consumers use their phones to comparing prices, finding more product info to locating a retailer
• 74% of smartphone shoppers make a purchase, whether online, in-store, or on their phones

How Successful are Mobile Ads

• 71% of smart phone user search because they have seen ads on line or off line.
• 82% smart phone user notice the mobile ads and 74% user make a purchase as a result of smart phone
• 88% of users who look for local information on smart phones take a action on next day.

It's mandatory you should have a good mobile comaptiable web site. If you don't have you are already losing. Don't miss to watch wonderful video of Google on mobile movement.

10 Business Philosophy Of Google.

No doubt, Google is the biggest source of information in earth. You search for any query and you will get the most relevant answer for your query. As Larry Page said, "The Perfect Search Engine would understand what you mean and give back you what exactly you want".

Google wrote the 10 things on basic of what they learnt from their search experience. Google keep changes these 10 things which depends on that still that thing hold true or not. The Ten things or business philosophy of Google are:


1. Focus on User and all else will follow
Google is following this mantra from the begining, Google is focussed on providing the best user experience whether it is of search resulst or any internet application.

2. It's best to do things really really well
Which is 100% true Google known for it, i think same thing is true for Apple too :)

3. Fast is better than Slow
Google Instant and Google Chrome are the recent examples of it.

4. Democracy On web Works
Google Page rank works on the model of democracy on web, which is 100% true.

5. You don't need to be at your desk to need an answer
Android is example of this, 3 days ago Kevin Cool Tweeted from Mount Everest

6. You can make money without doing Evil
This is Google Philosophy from the begining, Don't be Evil

7. There's more information out there

8. The need for information crosses all the borders

9. You can be serious without a Suit

10. Great just isn't good enough
Google says, "Our constant dissatisfaction with the way things are becomes the driving force behind everything we do".

Twitter Received First Tweet From Monut Everest

First week of May should be celebrated as Twitter week. First record no. of Tweets for Royal Weeding then new tweets record on Oscama death. But Twitter is not going to stop and this time Twitter got first tweet from Top of the world, Mount Everest. British mountain climber Kenton Cool is the first person who tweeted from Mount Everest.

Kenton Cool climbed Mount Everest eight times before and this time he share his excitement through Tweet, Really Cool :)

But think how technology spread all over the world, at Mount Everest you can get the 3G signal and can use smart phone.

Osama Death Create New Tweets Per Second Record

In Feb. month i wrote about the Super Bowl 2011 Tweets per Second record. Super Bowl broke the record of Japan vs Denmark Football world cup match with 4,064 tweets per second. But Super Bowl can sustain this record only for two months. Death of Osama Bin Laden broke the Super Bowl record with 5,530 tweets per second.

On 1st May evening for more than two hours tweet per second was more than 3000. Also death of Osama Bin Laden become the one of most tweeted event in history. In last post about tweet per second (TPS) i made one mistake, Super Bowl 2011 don't create the maximum TPS record. still the maximum no. of TPS record is 6,939 tweets per second at New Year's Eve 2011 in Japan.

How to Tackle with Google Panda Updates

Google Panda updates effect the ranking of lots of websites. Due to Panda update you can see lots of website has lost their ranking and in some cases change in ranking is more than 80%. So how you can you recover from panda updates, here are some tips which can help you in regaining your website SERP again

1. Duplicate content issue
Check the web page don't have duplicate content, a web page should have only one URL for a page. Check the canonicalization issue and fix it ASAP.

2. Remove Unnecessary URLs
Remove all the unnecessary URLs, use one URL for a particular product and services. Remove unnecessary URLs from the website.

3. XML Site Map
After removing the all unnecessary URLs, create new XML site map. And then submit it to Google Webmaster center for quick index of web pages.

4. Ensure that your all selected URLs are well optimized. Create a good internal linking structure to cannoical URLs

5. Build high quality external links via social media efforts.

Google Panda is all about to push your best quality stuff and remove low quality and duplicate pages from the website.

Instant Preview For Google Adwords Ads

Few months back Google launched the Google Instant preview for Google search results. And from today onwards you can see the ads preview in Google search. In instant preview you can see how page looks by clicking on the lens button in search results. In my Google Instant preview post you can read more about this.

For example i search for "Cheap air tickets" and preview results looks as. Click for full size image

Google said, instant preview will helps advertiser to get more qualified customer to their web site. Means if after seeing your web page in preview, if some one clicks on your ads, chances to convert that visitor to customer is more than simple visitor.

How to Improve Quality Score in Google Adwords ?

Quality score is one of the factor in determine the ad rank (Ad Rank= Bid x Quality Score) in Google adwords. So by improving the quality score you can reduce the bid you are going to spend on a keyword. There are lots of factors which decide the quality score of each keyword.

Some of the tips to improve quality score are:

1. High Theme Ad groups
Create high themed ad gropus and each of your ad group should advertise single product. Suppose you have shoes store. It would be better if you make separate Ad gropus for Leather Shoes,Sports Shoes, Women Shoes and school shoes etc.

2. Target Appropriate Location and Language
Be very careful in targeting location and language, suppose if you are advertising in Eurpoe be sepcific for cities of country and language. For example if you are targeting in Spain, first decide in which cities of Spian you want to advertise and instead of English it would be better if you chose Spanish language.

3. Write Descriptive Ads
In your ad text, clearly describe about your product and what you are offering. For example if you are selling camera, tell specific features. If it is branded, tell about brand. Emphasize what makes your produce and services unique. Include call to action in your ad. For example, use keywords like Buy Now, Sign Up, Life Time Warranty etc.


4.Evaluate Landing Page
Landing page is page where you land when you click on Ad. Landing page should be very speicfic and should be relevant to your ad text. If you talk about discount in your ad text, it should be in your landing page. Also if your goal is to generate leads there should be a well customized sign up form with strong call to action.

By using all these tips you can improve the quality score in Adwords.

YouTube's Life in a Day Movie will Release on July 2011

In social media, April month is fully dominated by YouTube. First YouTube launched the YouTube live stream, Prince William live marriage coverage and now "Life in a Day" documentary movie. Life in a day is story of single day in life and is directed by Oscar winner director Kevin Macdonald. Kevin cut down the 4500 hours of footage into 90 minutes film.

But how YouTube get idea to make movie on life in a day ? On 24th July 2010 thousands of people around the world uploaded video in YouTube about their single life day.

Life in a day is produced by Ridley Scott and National Geography Entertainment will premier movie on 24th July 2011, just 4 days after my birthday. Still YouTube has not announced the release date of movie outside U.S. But here in India, I'm waiting for Life in a Day.

Don't miss to watch the first wonderful clip of Life in a day.

Update: Now you can see entire movie on YouTube :)

YouTube Will Live Stream Prince William Wedding

After a fews days to launch YouTube Live stream, YouTube got hotest live streaming of year, which is Royal marriage of British's Prince William and his girlfriend Kate Middleton. Marrige ceremony date is fixed on 29 April 2011.

Live streaming of marriage will host on official YouTube Royal Page. Marriage live streaming will run for 4 hours which begin at 10 am BST. YouTube is expecting to get more than 2 billion views for live streaming. The event is going to be biggest ever live event on YouTube, before this YouTube live streamed the U2 concert and got more than 10 million views.

Top 10 Celebrities in Facebook

Do you know who are the top 10 celebrities on Facebook, which celebrities Facebook have maxmium no. of fans. Last month i discussed about the top 10 brands on Facebook and this time top 10 celebrities list which includes singer, musician, sportsman. Intresting thing to notice is out of top 10, eight celebrities are musician.

Top 10 celebrities are:

1. Eminem- 33,581,876 Fans

King of rapper is number one in Facebook page, having more than 33 millions Fans.

2. Lady Gaga- 32,408,611 Fans
Not a big surprise, lady gala has very strong presence in social media, whether its Facebook, Twitter or YouTube. Last month Lady Gaga visited the head office of Google on personal invitation of Google.

3. Michael Jackson- 31,439,416 Fans
Still Michael is in people heart, his 3rd rank in Facebook tell it clearly.

4. Rihanna- 30,239,912 Fans
Like me in Facebook, can she compose a song for Facebook Fans. I'm also fan of Rihana and like to thrill on her music.

5. Shakira- 26,339,963 Fans
Shikra is in fifth postion, still 4 million less than Rihanna.

6. Linkin Park- 25,743,506 Fans

You can see from 1 to 6 all of them are musician. Linkin Park is in 6th postion and is very close to beat Shakira.

7. Justin Bieber- 25,331,258 Fans
Justin Bieber is in 7th position, but still no. 1 in YouTube. Justin Bieber "Baby" song has most no. of video views in YouTube.

8. Cristiano Ronaldo- 23,754,365 Fans
Cristiano Ronaldo is only one sportsman in top 10 celebrities on Facebook Page

9. Megan Fox- 22,946,883 Fans
Hot and sexy Magan Fox is in 9th position and only actor in top 10 Facebook celebrities

10. Lil Wayne- 22,821,828 Fans
Through Facebook Page, I come to know about Lil, one of the famous American rapper. I'm sure Lil is not much famous in India as rest of all are.

Top Winners and Losers in Google Panda Update

Google launched the panda update for all English language searches outside U.S. Now you can see more than 11% changes in search results. For some of the websites Panda Updates are very bad and vice versa. In my previous post you can read more about Google Panda Update.

In both top losers and winners you can see some famous websites also

Top 10 Losers are:
1. ehow.co.uk
2. ezinearticles.com
3. twenga.co.uk
4. shopzilla.co.uk
5. hubpages.com
6. ciao.co.uk
7. suite101.com
8. associatedcontent.com
9. dooyoo.co.uk
10. hotfrog.co.uk

Top 10 winners are:
1. ebay.co.uk
2. techcrunch.com
3. national-lottery.co.uk
4. econsultancy.com
5. siteslike.com
6. mirror.co.uk
7. blogspot.com
8. mashable.com
9. itv.com
10. metro.co.uk