Access Adwords in your Mobile Phone

In digital marketing last year was the year of mobile and no. of mobile user are growing in exponential rate. Now you can do almost all kind of work on mobile which you used to do in your laptop or desktop. Let me make previous line more specific, now you can manage your Adwords account on mobile which you used to do in your laptop or desktop.

Suppose you are travelling or attending an event or party and suddenly you remember to pause campaign, or to change daily budget of campaign or to pause keywords without any delay. Now you can do all these changes, if you have mobile interface for Android, iPhone, and Palm Pre devices.

You can access your adwords account anywhere at anytime in your cell phone. You can monitor your campaign, make changes and do almost all things which you can do at your desktop. You can access the adwords for mobile by using the http://adwords.google.com/dashboard/Dashboard. If you want to know more, then please watch the video given below.

Adwords Keyboard Shortcuts

Account Navigation Shortcuts

• G then O: Go to All Online Campaigns
• G then C: Go to Campaign Tab
• G then R: Go to Ad Group tab
• G then K: Go to Keyword tab
• G then N: Go to Network tab
• G then S: Go to Settings tab
• G then U: Go to Audience tab
• Ctrl (+) right arrow S: Go to next campaign or ad group in sequence
• Ctrl (+) left arrow S: Go to previous campaign or ad group in sequence

Table Navigation and Shortcuts

• J/K: Next/Previous row in primary data table
• X: Select current row
• E: Edit
• P: Pause
• N: Enable
• D: Delete
• L: Download

Adwords Impression Share Metrics Glossary

Adwords glossary has long list and some of common terms are ctr, cpc, cpm, cpa, ad rank, quality score, conversion rate, impression etc. Still there are few terms or metrics which are used or read by us less often but are important. Impression share metrics is one of them which are ignored by us or we used to check them less often than other metrics. These metrics are:

Impression Share (IS): Impression is when your ad is shown to a user. So impression share is the percentage of impressions your ad received divided by the estimated number of impressions you were eligible to receive.

Exact Match IS: The percentage of impressions your ad received for searches that exactly matched your keyword divided by the estimated number of exact match impressions you were eligible to receive. Exact match IS show the report for only search network.

Lost IS (Rank): In simple words, your ad is not shown due to low cpc bid or quality score (Ad Rank= Quality Score x Bid)

Lost IS (budget): Your ads did not stop serving during this time due to your budget maxing out.

So if you want to reach potential customer all the times impression share metric should be close or near to 100% where as Lost IS (Rank) & Lost IS (budget) should be close to zero. Mathematically we can write all these metrics as :
Impression share + Lost IS (budget) + Lost IS (rank) should always = 100%

In order to find these metrics at adwords, you need to go to Dimension tab and then at Column under competitive metrics you can find all these metrics.

A few weeks back Google adwords accounced to show the Impression Share, Exact Match IS and Lost IS (Rank) metrics at ad group level, most probably at end of this month we can see these metrics in our ad groups.