Sunday, January 31, 2010

Bring Traffic on your website by following simple 6 steps


If you have a web site with very useful products or services or you have very good information related to business or anything. But don't have traffic in your site then its useless.

In internet marketing all you need is traffic for your web sites, traffic means number of visitors visiting your site.if you have a web site or blog but it doesn't have a traffic its use less.All we need is a great traffic for our website.But question arises how we can increase the traffic of our website.The answer we can increase the traffic of our web site by step by step,link by link because there is no shortcut or secret formula to increase your site traffic.

Even if you are not a online marketing expert or SEO expert but still you can manage to bring the traffic on your site,its may not be as much good as a SEO expert can does.But you can manage to bring the traffic on your site.Its depends on your efforts and strategies. But i told you earlier you must have a patience.The tips am going to mention are quite simple and anyone can use them easily free of cost,

1.Content.
Content is the King.It depends a lot on the content of your site,how unique and fresh content your site have.Your content should be interesting.Use your keywords with a good frequency.Never try to copy the content from anywhere because search engine robots can detects this in fractions of seconds and it will called spamming.Never do this or otherwise your all effort goes in vain.You can take the help of content writers,if you want.

2.Keywords
Keywords are the major words which talk about the your website.Let take a example suppose if have a web site related to SEO Training then SEO classes, SEO courses, SEO projects, SEO training, SEO tips, SEO institutes can be your keywords.

3.Submit the site to all major search engines.

4.Directories Submission.
Submit your web site to directories there are some good directories like DMOZ but will take time to be listed there.

5.Press Release submission, Article submission.

Submit some article related to your products or your site in PR, article submission sites.Besides this participates in forms, articles comments etc.

6. Social Media Marketing

All the social media websites can help you in bringing the traffic. You can join or create the groups or communities.Participate in these sites.Try to write down what people like, write according to people taste then people start taking interest in you.

7. Blog Promotion.

Make a blog for your site and keep writing some articles related to your site or your products in regular bases, start following the some blogs of your categories,comments etc.

Wednesday, January 27, 2010

An idea on Pay Per Click (PPC).


If you are running  on line business or want to make your company presence in online marketing then you should have a clear idea about PPC which is known as pay per click.Both search engine optimization and PPC are two most important part of Search engine marketing (SEM). PPC is an inorganic way to increase the traffic of your website.See the  PPC campaign on the left.

Now question arises that for which services you have to go or which service you have to offer to your client.If you are running a small business or taking PPC service first time than its really a important decision for you which service you have to take PPC or Search engine optimization (SEO).I am sure that in the end of the article you get a clear idea why you should go for PPC.

There are three major search engines which are giving PPC service,and these are:

1. Google Adwords.

2.Yahoo Search Marketing.

3.Microsoft Ad center.

First lets make clear why you should have to go for PPC Campaign. There are few points which make its different from SEO.Lets take a look on these.

1. Gives quick results.

One of the advantage of the PPC is that it gives you quick results, you start PPC campaign just after the 20 minutes of bidding.

2.More controllable.

You can set your maximum daily budget and can stop it any time.

3.You can find out the potential customer who are searching for your products or service offered similarly to you.

4.Pay only for results.

Pay only when someone click on your add not on displaying of your add.

5.Local and regional Targeting.

Google adwords is offering this service for its customer.In Google PPC campaign you can select the state or region in which you have to run your add campaign.

Monday, January 25, 2010

IPL-3 Live on You Tube.


The begining of the new year is not good for the Google, we saw google lots of conflicts in china.But whatever will happen in china, google is going to rock in india with his latest news.And what it is ? The breaking news is that Google is that IPL-3 will be live You tube. Google buy the live broadcasting right of IPL-3 matches from BCCI.IPL-3 will be the first ever sports event in the history which will be boarcasted live on Internet. Moreover IPL-3 will be the largest live streaming event that Google has ever hosted on YouTube.

             Google is the no.one search engine in India and also having maximum no. of Orkut user after Brazil.You Tube is most visited site for on line video watching and sharing with million of daily traffic.Google said that they are expecting to get 100 million viewer for IPL. For this event you tube will provide the various sports facilities like replaying and pause the live feed ,forwarding.Besides this viewer can enjoy some features which are not available on television—such as a choice of angles from any of the 34 cameras on the ground,highlights, player interviews etc.

                             Lets take a look on how much revenue is google to gain through this internet marketing campaign.Till date Google has decided to limit the number of sponsors for the event to 10. Google has not announce sponsorship rates, but   media buying agencies  report said unconfirmed figures may be go to Rs4 crore for the presenting sponsor and Rs1.5 crore for the associate sponsors.Sponsors can show their brands across the YouTube home page, next to and below the viewing window, overlay ads,as well as those inserted into the live feed and on-demand videos.

 I am writing this article on January and IPL-3 will start in March so after that can conclude that how much success Google get from this experiment. But one thing is sure that this will surely effect the traffic of Yahoo India, Cricket/Cricinfo and other Internet properties.So Lets see what will happen in March......

Friday, January 1, 2010

Tools for Social Media Marketing.


Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, blogs, Linked in, facebook, myspace, Orkut and You Tube.

1 – Social Media for Firefox Extension

Submitting pages to social media sites  is a time consuming process. It can be frustrating when you find a great item that you want to submit, take the time to visit the social media site of your choice, and then you find that it has already been submitted. The Social Media for Firefox Extension helps you to save time by allowing you to check any page to see if it has been submitted to the major social media sites, and you can easily download the Social Media for Firefox Extension . All you have to do is click a button in your browser and you’ll quickly see the results. Wasting time trying to submit stories is no longer necessary.

2 – StumbleUpon Toolbar

The toolbar and ease of use is what separates StumbleUpon from all the others. With the toolbar installed in your browser you can easily give a thumbs up or down to any page that you are visiting, plus there are tons of other features like sharing links with friends and stumbling the favorites of other users. Once you have the toolbar installed you’ll be ready to quickly build a strong profile while spending almost no extra time outside of your normal internet usage.

3 – Instant Messenger

If you are active with social media, you will most likely want to be able to share some of your favorite links with friends and allow them to do the same. With IM you can communicate easily with anyone anywhere. Some of the leading IM providers are Google Talk, AIM, MSN, Yahoo! Messenger, and AOL.

4 – Google Trends

By knowing what topics are currently generating the most attention you will be able to create content that is attractive to social media users. Google Trends is one of the best tools for tracking hot news. You can see charts and graphs of searches and you can even look back at the trends for a particular day in the past.

5 – Techmeme

Another tool for finding the hottest news. Techmeme tracks the recent headlines on anything tech-related. If your website or blog targets tech-savvy users, this is a great way to see what they may be interested in at the moment. You may also want to check out Tailrank, which is similar to Techmeme except that it doesn’t focus exclusively on any industry. Another useful site is popurls, which displays all of the top stories at major social media sites. Rather than needing to visit each one individually, you can get see the bigger picture at popurls.

6 – Shareaholic Browser Extension

Shareaholic is an extension that is designed to allow for easy interection with social media. It lets you easily submit or vote for pages that you are visiting, it includes a number of different social media sites, and you can even email pages to friends.

7 –Twitter Tool

You can use TweetDeck as a your personal browser for staying in touch with your contacts accross Twitter, Facebook and many more.

8 – Bookmark Manager

Active users of social media are bound to come across a number of pages that they will want to be able to find later. Bookmark managers make this easy. Additionally, bookmark managers can help you with you own marketing. When you come across a page that sparks an idea for you, bookmark and tag it accordingly. When you see an example of a great post title that you can learn from, bookmark and tag it. Del.icio.us is the most popular bookmark manager, but there are tons of other choices including Ma.gnolia and Furl.

9 – RSS Reader

Of course you’ll need an RSS reader to stay up-to-date with your favorite blogs and to be looking out for great content to submit to social media. My choice is Google Reader, but Bloglines and FeedDemon are also popular choices.

10 – Flock

Flock is a browser designed specifically for social media users. It adds the ability to interact with several social media sites right from the browser. It integrates with dozens of services and helps make it easier for you to stay connected.