iSad: RIP Steve Jobs

Goodbye to an iCon

An Interview With Google's Founder Sergey Brin

It's hard to see Larry and Sergery in media, you can found very few videos of them. Here i found one of the interview of Sergery Brin, I'm sure being a Google geek you will love this interview. Some of the content of video are:

On the question of "Google Maunfuatre nothing, Google introducing Idea, can you define for me Idea" ?

Sergey answer was- "The idea is we take entire world information, and make it accessible and userful to everyone. And this is our mission and that's pretty important mission. Ultimately having right information avaiable to you at any time is extremly valuable. It make huge difference in your health, entertainment , your career, your education."

Sergey also answered few questions which are, Where Google Fous on, Search algorithm and unbiased search results, Google as work place, public privacy etc.

On the question of, You are a computer scientist, now you are considered to be on of successful business man in world, how you take this contradiction?

Sergey answer was, "I think i certainly love technology very much, but at my position i have opportunity to make realy big difference, so i find out it's exciting even if it is not direct technical capability very much."

Here you can watch the entire video

Seth Godin Tips for Web Design

Here are the two remarkable tips from Seth Godin for website design. I love to read all blog posts of Seth Godin, a motivation and inspiration for me and millions of blogger in world. Seth Godin is a bestselling author of marketing books, entrepreneur, speaker and agent of change. You can find Seth Godin blog on the right hand side of My Favourite section in my blog. Seth Godin two tips for website design are:

# 1. A website must do altest one of both or probably both things when some one visit your website.

. Turn a stranger into Friend and Friend into customer

. Take in a tone of voice that purcuades people to believe the story you're telling

# 2. A website can cause only four things to happen when some one visit the website

. She clicks and go somewhere elase where you want her to go

. She clicks and gives you permission to folow up her by email or cell phone

. She clicks and purchase something

. She tells a friend either by sharing, blogging or word of mouth.


That's it, nothing more than this. If your website is doing all this, there is no need to do more than this, and if you are trying to do more you're wasting your time and money.

Now I'm a Google Adwords Qualified Individual

Yesterday i cracked the Google Display Advertising exam and now I'm a Google Adwords Qualified Individual. Last month i cracked the Google Analytcis Qualified Individual test.

In order to become the Google Adwords professional you have to passed the two exams. First one is Google Fundamental Adwords certification and out of Search Advertising, Display Advertising and Reporting & Analysis you have to crack at least one.

For Google Adwords Fundamental exam you must score at least 85% marks. You will get questions between 110-120 and time duration of test is 2 hours. I got 113 questions and manage to got 90% marks. You can get the study material from the Adwords Learning Center and Adwords Online Classroom. Besides this you can watch videos in YouTube at Google business.

It would be better if you have some practical experience of running campaign in Adwords. If you are familiar with adwords glossary and had optimize the adwords campaign it would give you an edge.

Adwords test require speed and accuracy so keep watching no. of questions and clock on top of test page. Study material from Learning center is more than enough and all questions come from there. Read carefully and don't skip anything from Adwords Learning Center.

For second test, I choose to give Display Advertising because it fascinate me more among three options. Questions pattern and time duration for Display Advertising is same as for Fundamental. It consists of the Google Display Network and YouTube advertising questions. You can get study material from Adwords Learning center. For all adwords exams you can get the study material form Adwords Learning Center.

Google Adwords Individual Qualified

Some Tips for Cracking Exams:

. Don't spend more time on a question if you don't know the answer. Mark that question and come later.

. First try to finish the answers of all question, otherwise it can happen you will get out of time.

. Sometime you get continuous tough questions, so don't get puzzel. Just left these question and come back later with cool mind.

. Be cool and don't loose patience.

. Don't give up in between test, Be Positive.

Cracked the Google Analytics Individual Qualification Test

Yesterday, i cracked the Google Analytics Individual Certification :). Now I'm Google Analytics Individual Qualified(GAIQ) professional. It's online test and have multiple choice questions. Minimum passing criteria for exam is 80% marks and duration of time is 90 minutes. Total no. of questions are 70, I found some of questions were very tricky while some questions i will say are not from conversion university. Test is designed in a such way that it check your ability to analyze the problem and find the best possible answer. Some questions asked to choose the best answer, while some asked to choose all possible answers.

Best sources for exam study are
.Google Conversion University
.Google Analytics Help
.Google Analytics videos in YouTube.

Besides this you can read the Avinash Kaushik sir Occam Razor Blog, Analytics Talk blog, Lunametrics Blog etc.

Before preparing the GAIQ test, it will better if you took some practical knowledge of Google Analytics. So try to analysis a website even a blog with Google Analytics. Besides that you should have little bit idea about Google Adwords and Glossary.

Some of the topic to focus are E commerce Tracking, Goals and Filters, Regex, Adwords Integration, Multiple domains and sub domains tracking and Event tracking. But remember each topic in Conversion University is important and carry at least one question, so read everything thoroughly.

I will write more posts on Google Analytics, specially topic discussed above, so keep visiting my blog.
Cheers!

Relevancy is Key in SEO and PPC

Relevancy is one of the key factor in SEO and PPC. Whenever anyone search in search engines, search engines show the most relevant results related to that query.

In SEO your content should be relevant to your products and services. In link building process a link from relevant site is much better than irrelevant web site.

Same in PPC, for search results of a particular keyword, search engines show the most relevant ad to that search query. In PPC your keywords should be relevant to ad text and your ad copy should be relevant to landing page. More relevant will be your ad copy more will be chances to get clicks.

And also one of the factor to determine Quality Score in PPC is relevance of your ad text, keyword and landing page.

So be Relevant :)

Wishing a Happy Green Diwali to All of You

Diwali festival of lights, festival of happiness, biggest festival in India. Diwali is festival of lights, nowadays you can see electric lights to beautiful designed candles, lamps in market. At night time entire city looks amazing. Every home in India decorated by candles lights, lamps and Rangoli. I am sure if anybody see the India from moon at Diwali night, India will look most brightest country in world. :)

But i think way of Diwali celebration need some changes. If i looked 6 year back, we liked to burn crackers, firecrackers on Diwali. But in today scenario, specially in Metro cities which are one of most populated and polluted cities in India, want a change in Diwali.

Use crackers as less as you can, try to crack Eco-friendly cracker which cause less pollution and are more safe. I know children love cracker so Eco friendly crackers can be good option. Also use paper instead of plastics, give gifts and sweets in paper covers. Become environment friendly and Celebrate this Diwali as Green (Eco friendly) Diwali. Happy Diwali to all of you !

Websites which have Google Page Rank 10

Google Page Rank is one of the important algorithm in order to determine the search engine result position (SERP). You can know more about Page Rank in my previous blog post. And to get a good page rank for a website is really tough task, a website having page rank of 7-8 is said to be a very good page rank website.

But do you know there are few websites which have Google PR of 10. Means maximum page rank a website can get. And out of millions of  websites in internet there are only few websites which have Google PR of 10. You can't find more than 20 websites which have PR 10, some of these are :

Google Search

CNN.com

Adobe - Adobe Flash Player

Adobe - Adobe Reader Download

US Government website

National Portal of India

Facebook

Wide Web Consortium

AddThis Social Bookmarking Sharing Button

Europeana.eu
Europeana is a website about idea and inspiration. This website is linked to 6 million digital items which includes text, images, videos, sounds etc.

Group of Eight
The group of eight is website of coalitions of all leading Australian Universities.

Facebook Developer Garage Meet at Bangalore.

Last Sunday i attended the Facebook Developer Garage meet at Kuliza Technology, Bangalore. The event is supported by Facebook and co-hosted by Social Media Club Bangalore, Kuliza and GizaPage.

Event venue was full with all social media enthusiasts of Bangalore. Interaction with Facebook, social media application developer and sharing of knowledge was wonderful. Everyone has new idea and want to rock in Facebook by developing application or by viral marketing.

Interesting thing is that through out the section every social media experts give their thoughts and tips about viral marketing. And personally i love to read and learn about viral marketing.



Section from BitRhymes "how to develop Facebook application" was very good. Also presentation by Indus Khaitan on "Job hiring application in Facebook" was wonderful. Besides this "Facebook Platform Integration" by Shreyas Srinivasan, NH7.in was interesting.

It was really a wonderful experience at Facebook Developer Garage, learn good tips. Waiting for next meet of Facebook Developer Garage.

What do you Mean by SEO ? SEO in Broader Term

The conversation between a SEO and client goes like this. Client- So you are SEO, can you make my web site top in Google and other search engines? I want 1st page, 1st rank for all my keywords, can you do this? The good or bad thing is that here client has little bit of idea about SEO.

Still i have found specially in India, SEO industry has failed to convey the right meaning of SEO, SEO in broader term. I have found there are lots of SEO Companies in India which will say very proudly to client, we will make your website 1st position in first page of Google with guarantee. Even Google itself says, no one can give guarantee in SEO

But in term of ROI, visitors loyalty, Bounce rate they don't have any answers. SEO is not only making your website 1st page, 1st rank in search  engines. SEO is knowing where your customers are, SEO is about search engine experience, its about research on visitors behavior. SEO is about conversion, SEO is about images, videos optimization.

In SEO, O means optimization, means make something better and better. SEO can make your web page more user friendly, can make a resourceful website, can build online reputation. SEO is not only about search engines ranking. SEO is about increasing your web presence in Search Engines.

Lots of Fun and Learning at IndiBlogger Meet

This was my first IndiBlogger meet at Bangalore. Yesterday i joined 250 Bloggers  all across India at Indiblogger meet. The venue of meet was at Fortune Park JP CelestialHotel Bangalore .

IndiBlogger meet gave lots of prizes for contest winners, Bloggers who are pasionate about blogging. Raghva speech on Blogging, tips on blogging was impressive. Besides this  tips from indiblogger team on Mobile blogging was wonderful.

Bloggers from differnt walk of fields share their blogging experience, journey, tips etc. Being a blogger i enjoyed here lot, specially live twitter commenting by bloggers. Poster commenting on on your back was really intersting. Blogger from 14 years to 65 year old were at meet. It was really a great experience, I'm waiting for Indiblogger next meet :-)

A Wonderful Experience at OMEBang Meetup

This was first time i attended the OMEBang meet up at IIM Bangalore. The atmosphere at OMEBang was amazing, sharing of SEO tips, SEM techniques, SMO advices by Googlers, Online marketing experts was superb. I am sure in India you can't find this type of place for online marketing enthusiast. If you have a small business and want to build online presence of your business, OMEBang is best place to learn.



OMEBang is India's largest group of Online Marketing Professionals, who conduct seminar, event, workshop in every month. OMEBang is supported by NSRCEL and IIM Bangalore. Till date OMEBang has taught online marketing skills to more than 200 employees and several companies.

Every month in OMEBang you can find well known Online Marketing experts. This time in OMEBang meet up speaker was Jayashree R, IBM, Ex-Googler.  Jayashree gave wonderful advice, tips, techniques on Online marketing best practices. Besides this discussion and participation on Online marketing best practices was amazing. Sharing of tips and techniques by IBM, HP and other online marketing companies professionals was wonderful.





I noted down good no. of things and will try to implement them in my personal and professional career. Personally i will suggest if are interested to learn SEO,SEM and Online marketing, you are entrepreneur, have small company and want to grow your business in online, OMEBang meet up is best place for your learning.

For more detail information about OMEBang you can contact to Suresh Babu, Shiva Purohit in Facebook. You can join OMEBang Facebook Page , OMEBang LinkedIn Group, Event Brite for more information and updates.