Display Network Best Practices in Google Adwords

Google Display network has millions of partner websites, which include the top news websites, blogs, You Tube and thousands of websites which have millions of daily traffic. So display network gives advertiser opportunity to reach the maximum no. of relevant audience. You can choose the broad reach targeting which will show ads on pages that match your primary targeting method.

Some of the practices which can help you in generating better results for your campaign are:

Create Separate Campaign for Display Network: Always create separate campaign for display network so you can have more control on display network and you can make changes or experiment enough on Google display network (GDN). Also if GDN would not work well then it will not effect the performance of Search Network.

Use all format or sizes of Banner Ads: Banner ads work very well in GDN, a well designed banner ads can incerse the ROI and CTR of campaign. Use all sizes of banner ads so your ad can appear on all types of websites. Try to use different colors, ad texts for your banner ads and keep checking which ad is working better for your campaign.

Create Different Ad Texts for GDN: People have different behavior in search and display network. In search network people are looking for your products and servies but in GDN we are putting our ads in front of them. So ads which are working well for search network doesn't mean they will work for GDN. Be creative in writing ads and think how you can grab the attention of visitor in GDN. A well written ads can improve the CTR of ad group and convey right message to audience.

Select the best Display Network Targeting
Google adwords provide the different tagreting methods to target the audiences. These methods are:

Contextual Targeting:  In this targeting Google evaluate the all of your keywords and show your ads to all those websites have same keywords themes. Choose 5-20 keywords for your ad group and make highy themed ad group for your campaign.

Managed Placement:  In this placement you can select the website where you want to show your ads.You can manually add the websites and bid higher for these selected websites. Managed placement gives you more control where you want to show your ad.

Topics: You can target your ads to all those websites that include content about topics you choose

Interest Categories: You can target audience based on their interest, this is based on the websites user visits on internet.

Remarketing: Remarketing gives you more options to target the audience. In my previous blog post you can know more about Remarketing .

Use Negative Keywords: Negative keywords can prevent to show your ads on all those websites or web pages whose topics are irrelevat. More negative keywords you add, lesser will be chances to show your ad on irrelevant topics.

Site and Topic Exclusion: You can exclude all those websites which are not giving you conversions
or which are not working well for your campaign. You can also exclude the topics for your campaign.

Avoid Dynamic Keyword Insertion:  The main reason for this is no keyword is used to trigger your ads on the Display Network, so keywords insertion will not work properly for GDN.

Broad Match Modifier in Google Adwords

If you are mainly using the phrase and exact match keywords in your ad group, broad match modifier can help you to reach all those people who are searching for same kind of keywords phrases you choose for campaign. Modifier broad match show your ad for more relevant searches and has greater reach than phrase and exact match keywords. Broad match modifier helps you to get more relevant clicks and improve the conversion rate of campaign.

By using the modifier broad match your ad can show for keywords phrases which are misspelled, singular/plural, synonyms, abbreviations and acronyms, related searches and stemmings (like "shop" and "shoping").

You can implement the broad match modifier by putting the +sign next to keywords in broad match. For example, for keyword 'school shoes' you can set modifier match as +school +shoes. Make sure there should be no space after + sign, but there should be space in between two keywords.

• Correct: +school +shoes
• Incorrect: + school + shoes
• Incorrect: +school+shoes

If you are using the broad match keywords in your ad groups, Google adwords recommend to keep existing broad match keywords active and add new modifier keywords in campaign. It's not good to change the existing broad match keywords to modifier broad match, because it can cause lower click through rate and conversions.

You can read more about broad match modifier at Google Adwords help support.

Five Mistakes which Kill Landing Page Conversion Rate

Landing page is page where you want visitors will do your desired action. This can be contact us form filling, news letter subscription or product purchase. Visitors who are looking for product or services related to your business can reach to your landing page through different sources which can be SEO, SEM, SMM etc. We can also say landing pages get the maximum traffic in your website and these pages must have good conversion rate.

In my past post i write about landing page best practices, and how to optimize it in best way. But still we made few commom but serious mistakes which kill the conversion rate of landing page.Some of the most commom mistakes are:

Ignoring Headline Line
Headline is soul of landing page, in 3-5 seconds visitor decide whether he should stay on page or leave. One of the most catching thing in landing page is headline. A well written headline can decrease the bounce rate of landing page and increase the conversion rate. It would be better if you test 2-3 different headlines and check will work better.

Using Same Website Design
You will advertise only those things which you sell or give services and all these pages are already in your website. So you make little bit changes in that page and start promoting it as landing page, which is not at all good.

A usual website page have less room for experiment and testing, where as a landing page is totally different here we can make test and experiments. It would be better if we use separate page as landing page.

To Long Form Fields & Captcha
An ideal contact us form should have only Name, E mail id, Cell no. and Comment or message fields. Don't ask for unnecessarily information like Last Name, Zip no., Gender, City etc.

Lots of landing page use captcha for avoiding the spam, but studied had been found that using of captcha in landing page decrease the conversion rate. Combination of letters, misreading of letters can take away a potentail lead.

It would be enough if your contact us form field have proper validation, an upcaptcha form can give you few spam leads but it will never lower down your page conversion rate

Asking for too many things
Too many choices are bad, more choices you will decrease the conversion rate of landing page and vice versa. Ask for only one specific thing and action in landing page.

Missing Above the Fold
Studied showed that web users spend 80% of their time above the fold. All the important content of page should come above the fold, as user click on your ads or landing on your page, every useful information should be visible with our scrolling the page.

Adwords Introduced the Dynamic Search Ads

It had been few days, Google introduced the +1 button for display ads. And today Google Adwords introduce the dynamic search ads for local advertiser. A new simple and quick way to target relevant searches with dynamic ads generated right from your website.

Google found that user search behavior changes each day, 16% of searches that occur Google has never seen before. So it's not easy to determine which keywords people are using to search your product and services.

How Dynamic Search Ads work
With Dynamic Search Ads, Google maintain a fresh index of your inventory using Google's organic web crawling technology. In simple way Google automatically will generate the ads copy base on the content of content of web page. Also Google will automatically shows the ads if he think the search term are good to match, even if you are not using those keywords. The quite similar technology Google is using in Adwords Express which is now available in US,UK and Germany.

As per Google Adwords "When a relevant search occurs, we dynamically generate an ad with a headline based on the query, and the text based on your most relevant landing page."

Google found that when ads and landing page exactly give the same information what user is searching for then conversion rate are much higher.

Advertiser will have full control on the ads, he can choose the whole website, or category of website or pages having specific words. Rest of things will work same as in adwords which include the CPC, no. of clicks, conversions etc.

At this time, Dynamic Search Ads are available in all countries and languages as a limited beta.

Should a Landing Page Has Navigation or not

This is topic of debate, should a landing page has navigation or not. You can read different view on this topic. Here's my thoughts on it

A PPC landing page is special designed page cretaed to achieve special goals. I think there is no such rule that a landing page with navigation give more conversion than without navigation and vice versa. It's mainly depend on the what kind of product or services you are promoting through PPC.

For example, if you are selling a product whose cost is more than 1000$ or you want to do on line booking of hotel, you should have navigation in your landing page. There are very few chances that by only seeing the landing page visitor will do the on line booking or give his all details.

If she is really interested, then she wants to know more about your services and will explore more pages of your website. In this case your landing page should have navigation to all relevant pages of your website.

But if you are promoting an event or on line consulting for admission or providing services like internet connection, appointment time for Spa, salon etc. You can use the landing page without navigation.

But again, i will say there is no rule that it will definitely work. All you have to do Test, Test and Test. And try to find out which will work best for your campaign.

PPC Landing Page Best Practices

After setting the PPC campaign (which include the creation of high themed keywords enriched ad groups, ads copies creation, networks setting, landing page selection and all other necessary setting) you are ready to start camapign.

If your main goal to run PPC camapign is lead generation or sign up or purchase completion on landing page, you should have a good landing page. A good landing page can increase the conversion rate and vice versa. But before tracking conversions make sure you inserted conversion tracking code in thank you page.

You optimized the entire campaign in good way but if your landing page is not good, it can spoil your all efforts. But how we can make a good landing page which will improve the conversion rate and help in decreasing the cost per conversion of leads.

Before optimizing the landing page, you should have an idea how vistior see the page. Most of people read the page like they read news paper or magzine. Means they start from left to right, then diagonally go to bottom of page and then back up at top.

Some of the best practices for landing page optimization are:

Landing Page Component	Importance in %
Call To Action	26%
Headline	24%
Over All Design	17%
Lead Form	13%

Make Sure Headline is Relevant and Visible
After clicking on you ads, the first thing visitor see in landing page is headline. Make sure your headline should be relevant to your ads copy. In 5 seconds visitors decide whether they want to stay on page or want to leave page. Therefore a well written headline can help you to keep visitor in your page. Try to use good call to action in your headline, mention offers, time period, discounts etc in Headline.

Overall Design
Design a simple, clean and visaul appealing page with good image. Landing pages with lots of images are bad, you can use very few selected images, make sure your content is visbile and easy to read. Headline of page should be visible with key message.

Content on Page
People don't read the page, they actually scan the page. So instead of writing 2-3 pharagraphs, write main points in bullets and highlight them in good way. Marked or Bullet points are easy to read and grab more attention than pharagraphs.

Put Conversion Form on Top of Right
Top right of page is best place for conversion form. Ask information which is absolute necessary, lesser will be fields better will be conversion form.

Important Information above the fold
Keep important information above the fold of page, in first look it should catch eyes of visitors. Make sure your call to action, headline, conversion form and bulleted points should be above the fold.

Minimal Navigation
Minimal navigation on landing page is topic of debate. In my point of view, landing page should have minimum navigation and all efforts of page should convince user to fill the form. You can give the naviagtion to website with company logo on top left of page.

Fast Loading Time
Make sure your landing page should not take more time to load. In general avoid the flashes, animation in landing page or don't put too much java scripts on your page.

PPC Keywords in Landing Page
Make sure your landing page should have all the keywords you used in ads copies and content should be relevant to keywords. If in ads copy you talk about the discount or some offer, it should be clearly visible in landing page.

These are the some of practices which can improve the conversion rate of your landing page. Besides that you can use the Google Website optimizer tool to test different landing pages.

Introducing Google Adwords Express

Online Advertising Make Quick and Easy.

Google introduced the Google Adwords Express, which allows you to create online ads in less than 5 minutes  Google Adwords express helps you to promote business in Google search and maps.

If you are local advertiser or having small business, Google Adwords express is perfect place for advertising.You can find the people locally, who are searching for your product or services.

Your ad will be shown in the Ads section of search results same as Google Adwords ads—and in Google Maps with a distinctive blue pin. Customers can see your ad on laptops and mobile phones.

If you have account in Google Places, Google will manage your campaign automatically. You only need to fill the basic information about your business. You can decide the total monthy budget for your advertising and adwords express will automatically estimates the total no. of clicks for that budget.

You will pay only when someone click on your ads, same as for Google search networks.

Don't miss to watch the wonderful creative video of Google Adwords Express:

Know about Google Adwords Editorial Policies

Google made advertising policies for adwords program, every advertiser has to accept these policies in order to run ad campaign in Google Networks. Google divided the adwords policies in three categories which are Editorial and Format policies, Content policies and  Link policies. Let understand these polices one by one

1. Editorial and Format Policies
. Editorial Polices includes the character limits for title and description, display url. For example for Title of ad character limit is 25 include spaces, so you can't exceed the given limit.
. Unnecessary Punctuation and symbols, phrases, repetitions etc.
. Offer and discounts, if you mentioned offer, discounts in your ads, it should be in clearly visible in your landing page.

2. Content Policies
In content policies you can't show the content which violate Google terms and conditions or country norms. For example you can't show the ads related to Gambling, Porn, Tobacco and Cigarettes, Drugs, weapons, sensitive issues etc.

3. Link Policies
. The link you have given to landing page must have same domain as you shown in display url.
. No Pop Ups- There should be no pop ups in your landing page
. No affiliate urls, your landing page should not automatically linked to third party for any business program.

So when ever you plan to run Google Adwords campaign, keep these polices in mind.

How to use "Google Insights Search" for Online Marketing & Advertising

Google Insights Search is wonderful tool to find out what people are searching in a particular country, regions etc. With the help of Google Insights search you can compare the search volume by categories wise, Time range wise. You can compare search for more than two products at a time.

In Filter section of Insights Search you can filter your search and can make it more specific. For example you can filter your search for web, image, news search, can filter country wise, time ranges etc.

Lets take an example to understand it better. Suppose my company is doing the business of Car Loan and Car Insurance. I want to run an PPC advertising campaign in India for my business services. But first its better to find out what people are searching in internet.

In "Google Insights Search" type keywords related to your business or services. In given example i type the "Car Loan" and "Car insurance". You can see the filter section next to search boxes. Since i want to run my campaign in India so i select India, Time period- current year and in Category i choose the automotive search.

 Please click on image to see it better.
After clicking on search you can see the two different graph for both keywords. In below picture red color graph represents the Car Loan and blue Car Insurance. You can see the search volume month wise.

Please click on image to see it better.
You can check the volume of search state wise, the regions in map with dark blue color shows more search volume for car insurance in those state.

You can also check the top searches for your keywords. All these search volume data help in deciding which state you have to invest more for PPC campaign or any online marketing Campaign. You can make your online marketing strategy much better with help of Google Insights Search results data.

How to Write Descriptive Display URL for Google Adwords Campaign

Display URL is the fourth line of an ad copy. By using some advanced optimization tips you can use your display URL in the best possible way.

Let's first know how many characters we can use in Google Adwords Ad copy. Google Adwords Ad copy comprise of Title, 2 description lines, Display Url and Landing Page Url. The no. of character allowed for

Title Tag-                  25 Character including spaces
Description-              Total 70 character, 35 for each line.
Display URL-            35 character including spaces
Landing Page URL-  1024 character including spaces



In display URL we write the home page URL of our website. But if display URL finish less than 35 character, then we can use remaining character for our major keywords. Suppose you are running campaign for Bakery cake, so instead of using your display URL as

www.xyz.com

you can write your display URL as

www.xyz.com/BakeryCake,  www.xyz.com/FreshCake

or some unique feature like  

www.xyz.com/EgglessCake,  www.xyz.com/VegCake

for special season or day campaign, you can write your display URL as

www.xyz.com/XmsCake,  www.xyz.com/BirthdayCake

 You can use best CTR keywords in your display URL. Also this additional keyword give the idea to customers or visitors what they can find in landing page.

Best Tips for Writing Ad Copy of PPC Campaign

In PPC campaign ad copy play vital role in bringing visitors or customers in your website or landing page.  A well written ad copy always attracts the visitor or customer attention, whether it will appear in Google Search network or Display network. We can say ad copy play important role in bringing the visitors to your landing page.

Here are some simple but effective tips for writing the ad copy of PPC campaign.


Identify your Goal
Before writing the ad copy, identify whats is your goal for running a PPC campaign? Is it leads generation, sign up, traffic, sales etc. Your Goal gives you the clear idea for writing an Ad copy for your campaign.

Keywords in Ad Copy
Use your main keywords in your ad copy. Use them in ad copy title and description in best possible way. Your keywords give the visitors idea about your landing page.

Call to Action
Use call to action words in your ad copy. Like Hurry up 40% discounts or Sign Up for discounts, Free passes for first 100 user, Call Us, Fill the quote etc.

Relevant to Landing Page.
Make sure your ad copy must be relevant to your landing page. Keywords you used in your ad copy should be relevant to your landing page.

Simple Tips for Optimizing the Headline of Landing Page

After optimizing your PPC campaign in good way, you will be able to take visitor to landing page. And if landing page is good enough, the chances of visitors to stay there and execution of the task or completion goal is more.

But what you will do when Bounce Rate of your page is more than 90% ? Means visitor left your page within 5 seconds or less than 5 seconds. High Bounce Rate clearly shows that your landing page is not good enough for conversion.

The most challenging task is to engage the visitors in your landing page. Resent researches has shown that, in less than 8 seconds user decide either to stay or leave your page. Here game is in seconds, in less than 8 seconds you can get or lose a potential customer.

Headlines of a page are the catchiest things which a visitor read in a page. A well written headline always gets the attention of visitors, the following points you should take care whenever you are writing a headline

. Use keywords in your Headline

This is very much important; use your main keywords in your Headline. This will give the surety to user that he lands in right page.

.Write your headline relevant to PPC campaign.
If your Ad copy talk about the special offer or benefits, try to use it in your headline

. Be simple and clear
Don’t try to create any question or double meaning in your headline, make it easy to understand and with clear message.

. Always Highlight Benefits rather than features
People are more interested in reading the benefits for them, rather than feature of the products.

How to set up Conversion Tracking in Google Adwords

Conversion tracking is wonderful application for optimizing your Google Adwords PPC campaign. If your PPC campaign goal is to get leads or quote submission, purchase completion this is the best one application for you in Google Ad words. Conversion means completion of your desired action or goal in landing page. Conversion Tracking help the advertiser in converting the clicks into leads or your desired action.

Once you set up the application you can use maximum cost per acquisition (CPA) bid for your campaign, means maximum no. of leads with minimum spending. When you are using this application your ad will shown for all those keywords where you can get maximum no of conversions.

In order to use conversion optimizer tracking in Google Adwords, go to Reporting section and then click on Conversion, then click on new conversion


Then you will see Action Name and Tracking Purpose

Give your conversion tracking your desired name and select purpose of tracking from box, Click on save and continue. After this you will see


Click on the code and you will find the tracking code,  like this

 Copy the tracking code and paste the code just before the body closing tag in your landing page. After installing the code you can see verification of site within one or two days. In order to get the Cost per acquisition (CPA) bid, you should have achieved at least 15 conversions in last 30 days. Then you can set up your biding option as CPA bid in adwords campaign.

Keywords Matching in Google Adwords PPC campaign

If you have some basic knowledge of Google Adwords campaign, then you often read the terms Broad Match, Exact match etc. In this post i will discuss about the all types of matches and how to use them in Google Adwords campaign.

There are four types of keywords matches in Google Adwords campaign, known as Broad Match, Exact Match, Phrase Match and Negative Match.

Broad Match
Broad Match keywords allow you to show your ad on similar phrases or relevant to your keywords. Lets understand this by an example. Suppose you are running a business of Bakery Products and your ad having keywords "Bakery Cakes", so your ad will appear when someone search for 'Bakery', 'Cakes' or both 'Bakery cakes'. And also for all other search queries having these keywords, singular/plurals, synonyms etc. So for broad match 'Bakery Cake' keywords,

Ad will appear on
Bakery
Cakes
Bakery Cake
Bakery Products
Cakes and Pastery
Delicius Bakery Cake
Birthday Cake..............etc.

I think you got the idea

Phrase Match
In phrase match keywords, your ad will appear only when user search the same phrase with the same order. Lets again take same example "Bakery Cakes" keywords, your ad will appear when user search for

Ad will shown for                           Ad will not shown

Bakery Cakes                                       Cakes Bakery

Delicious Bakery Cakes                         Delicious Bakery Cake

Birthday Bakery Cakes                           Bakery Birthday Cake

Buy Bakery Cakes                                  Buy Bakery Cake

Bakery Cakes Products                           Bakery Products Cakes

In above examples you have seen only for those keywords ad will be shown where phrase is same with order. Order means "Bakery Cakes" not "Cakes Bakery".

Exact Match
In exact match, you ad will appear only when user search for exact keywords in search quires. For example for "Bakery Cakes" ad will appear when someone search for Bakery cakes in same order.

So Ad will not appear for
Bakery Cake
Buy Bakery Cakes
Bakery Cakes Products..........etc.


Negative Match
In negative match you can add the keywords the negative keywords for your ad campaign. For example for "Bakery Cakes" you add "Chocolate" as negative keywords. So your ad will not appear in any search query which contain "Chocolate" word. So your 

Ad will not appear for
Chocolate Bakery Cakes
Chocolate Cakes
Chocolate Bakery Products.........etc.

Negative keywords are very useful if you are using broad match keywords.Negative keywords helps you in showing your ad to right audience.

Google Brings Caffeine for more fresh Search Results

Google has come up with new web indexing system Caffeine. Caffeine is the name of Google new web indexing system. In order to make search results more fresh Google introduces the Caffeine. Google says that Caffeine will provide the 50% of fresher results for searches than their last search index results. Last search index means when the last time your site is crawled by googlebot or Google spider.Lets first understand how's search works, if you type something in Google search, you are not searching for web. In actually you are searching for Google index of the web which was crawled or indexed by Google spider. Now Caffeine will provide you the more fresh results for search index.

Lets understand how caffeine works and will shows more fresh search results.First Google spider crawled a web site they gather the all information about the page or web site. After that Google search algorithm will decide in which search results page, your web page has to be appear. All this process will take time, but now Caffeine will crawled and indexed the pages simultaneously.Caffeine analysis the small portion of the web and keep updating search index results in continuous basis. So as spider find the new information or updates about the pages at the same time it will added to index.Therefore saves the time and shows the more fresh search results.

Everyday no. of searches on Google are increasing and people want to get the more relevant and fresh results for their search.People are daily uploading the new content, pictures, videos to their sites, blogs and want to see their web more faster on Google search results. Same is for Google searcher, he want to get latest information from Google. So exception are high from both sides. Suppose how you feel as user or site owner if your site is showing the one month old data which you have been updated in last week. So now don't worry about this, Caffeine will solve the problem.

Promote your Brands through Video Search Engine Optimisation (VSEO).

In today business scenario companies has changed the way of promoting their brands or business. Now days social media, Videos, SEO and online marketing become the big advertising tools or medium for small or large business. And i think videos can bring revolutionary change in online business for any company.

There are lots of video sites with million nos. of viewer. You can see the sites like youtube, Yahoo videos, metacafe etc. having millions of traffic for single day.

According to USA internet marketing report, internet have more than 1.5 billion user and more than 213 million searches on single day. Google get 38% searches for the videos. People are gathering the information from these sites and even sharing their ideas, experience in these sites. So we can say for companies its a a good platform for CRM activities.

In this post i will talk about the creation of the videos,how to optimize the videos and finally how to promote them in these sites? If i say simply you will learn how to do video search engine optimisation i.e. VSEO for your videos.

Your Goal, Objective Behind Video

First of all in creating your video, decide the topic you want to talk about. Talk about the your product usp, services. Tell the people about your own experience abut the product or some new information about the product or service which people don't know about. Show your creative thinking in the videos.Your video should not be longer than 5 minutes. It must be ended in between 5-7 minutes.

Meta Tag Optimization
When you are going to upload you videos on the sites like youtube, yahoo videos they ask you to enter the meta tags such as title, description and tags. Choose your video title, your main keywords must be in your title tag.

For example if your company sell the "bakery products", use this keyword in your title tag e.g."All bakery products-Delicious bakery products in Bombay". Your title tag should not be longer than 60 characters.Give your video a keyword rich catchy title, your title is biggest factor to attract the user in watching your video.

Next to the title, description tag comes.Write a small description of your video having all of your major keywords in description.Your description tags should not be longer than 120-140 characters. And finally the meta tags, write all the keywords of your videos, like "bakery products", "delicious bakery products","bakery shop","bakery cake" etc. Limit your meta tags up to 10-12 phrases.

Promote as much as you can

Now the next step is to promote your video.Upload your video to everywhere. Some of the top videos sites are you tube, Google videos, yahoo videos, metacafe, Dailymotion etc. Expose your video as much as you can. Besides these videos sites, use the social media,social bookmarking sites. Upload your videos in these sites and promote the video in groups,communities etc.

You can use twitter, facebook, digg etc sites in promoting your video. Also give the option of embed your video in other sites. This will help to spread your video all around. And finally don't stop, keep promoting your videos, don't know when it become viral.

If you are SEO then you must know about Matt Cutts.

May be you have listen this name or read somewhere.If not then question arises who is Matt Cutts and why i should know about him.

  Matt Cuts is head of the Google's web spam team and specialized in Search engine optimisation. He had done Ph.D. in computer graphics at the University of North Carolina.M.S. from UNC-Chapel Hill, and B.S. degrees in both mathematics and computer science from the University of Kentucky.

He is known for google webmaster guidelines and checking the link spam. By time to time Cutts gives the advice to SEO professional how to get better site ranking in Google.

You can read his bolg and watch videos on SEO.You can watch his SEO Prediction in 2010 on this video.

Bring Traffic on your website by following simple 6 steps

If you have a web site with very useful products or services or you have very good information related to business or anything. But don't have traffic in your site then its useless.

In internet marketing all you need is traffic for your web sites, traffic means number of visitors visiting your site.if you have a web site or blog but it doesn't have a traffic its use less.All we need is a great traffic for our website.But question arises how we can increase the traffic of our website.The answer we can increase the traffic of our web site by step by step,link by link because there is no shortcut or secret formula to increase your site traffic.

Even if you are not a online marketing expert or SEO expert but still you can manage to bring the traffic on your site,its may not be as much good as a SEO expert can does.But you can manage to bring the traffic on your site.Its depends on your efforts and strategies. But i told you earlier you must have a patience.The tips am going to mention are quite simple and anyone can use them easily free of cost,

1.Content.
Content is the King.It depends a lot on the content of your site,how unique and fresh content your site have.Your content should be interesting.Use your keywords with a good frequency.Never try to copy the content from anywhere because search engine robots can detects this in fractions of seconds and it will called spamming.Never do this or otherwise your all effort goes in vain.You can take the help of content writers,if you want.

2.Keywords
Keywords are the major words which talk about the your website.Let take a example suppose if have a web site related to SEO Training then SEO classes, SEO courses, SEO projects, SEO training, SEO tips, SEO institutes can be your keywords.

3.Submit the site to all major search engines.

4.Directories Submission.
Submit your web site to directories there are some good directories like DMOZ but will take time to be listed there.

5.Press Release submission, Article submission.

Submit some article related to your products or your site in PR, article submission sites.Besides this participates in forms, articles comments etc.

6. Social Media Marketing

All the social media websites can help you in bringing the traffic. You can join or create the groups or communities.Participate in these sites.Try to write down what people like, write according to people taste then people start taking interest in you.

7. Blog Promotion.

Make a blog for your site and keep writing some articles related to your site or your products in regular bases, start following the some blogs of your categories,comments etc.

An idea on Pay Per Click (PPC).

If you are running  on line business or want to make your company presence in online marketing then you should have a clear idea about PPC which is known as pay per click.Both search engine optimization and PPC are two most important part of Search engine marketing (SEM). PPC is an inorganic way to increase the traffic of your website.See the  PPC campaign on the left.

Now question arises that for which services you have to go or which service you have to offer to your client.If you are running a small business or taking PPC service first time than its really a important decision for you which service you have to take PPC or Search engine optimization (SEO).I am sure that in the end of the article you get a clear idea why you should go for PPC.

There are three major search engines which are giving PPC service,and these are:

1. Google Adwords.

2.Yahoo Search Marketing.

3.Microsoft Ad center.

First lets make clear why you should have to go for PPC Campaign. There are few points which make its different from SEO.Lets take a look on these.

1. Gives quick results.

One of the advantage of the PPC is that it gives you quick results, you start PPC campaign just after the 20 minutes of bidding.

2.More controllable.

You can set your maximum daily budget and can stop it any time.

3.You can find out the potential customer who are searching for your products or service offered similarly to you.

4.Pay only for results.

Pay only when someone click on your add not on displaying of your add.

5.Local and regional Targeting.

Google adwords is offering this service for its customer.In Google PPC campaign you can select the state or region in which you have to run your add campaign.

Tools for Social Media Marketing.

Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, blogs, Linked in, facebook, myspace, Orkut and You Tube.

1 – Social Media for Firefox Extension

Submitting pages to social media sites  is a time consuming process. It can be frustrating when you find a great item that you want to submit, take the time to visit the social media site of your choice, and then you find that it has already been submitted. The Social Media for Firefox Extension helps you to save time by allowing you to check any page to see if it has been submitted to the major social media sites, and you can easily download the Social Media for Firefox Extension . All you have to do is click a button in your browser and you’ll quickly see the results. Wasting time trying to submit stories is no longer necessary.

2 – StumbleUpon Toolbar

The toolbar and ease of use is what separates StumbleUpon from all the others. With the toolbar installed in your browser you can easily give a thumbs up or down to any page that you are visiting, plus there are tons of other features like sharing links with friends and stumbling the favorites of other users. Once you have the toolbar installed you’ll be ready to quickly build a strong profile while spending almost no extra time outside of your normal internet usage.

3 – Instant Messenger

If you are active with social media, you will most likely want to be able to share some of your favorite links with friends and allow them to do the same. With IM you can communicate easily with anyone anywhere. Some of the leading IM providers are Google Talk, AIM, MSN, Yahoo! Messenger, and AOL.

4 – Google Trends

By knowing what topics are currently generating the most attention you will be able to create content that is attractive to social media users. Google Trends is one of the best tools for tracking hot news. You can see charts and graphs of searches and you can even look back at the trends for a particular day in the past.

5 – Techmeme

Another tool for finding the hottest news. Techmeme tracks the recent headlines on anything tech-related. If your website or blog targets tech-savvy users, this is a great way to see what they may be interested in at the moment. You may also want to check out Tailrank, which is similar to Techmeme except that it doesn’t focus exclusively on any industry. Another useful site is popurls, which displays all of the top stories at major social media sites. Rather than needing to visit each one individually, you can get see the bigger picture at popurls.

6 – Shareaholic Browser Extension

Shareaholic is an extension that is designed to allow for easy interection with social media. It lets you easily submit or vote for pages that you are visiting, it includes a number of different social media sites, and you can even email pages to friends.

7 –Twitter Tool

You can use TweetDeck as a your personal browser for staying in touch with your contacts accross Twitter, Facebook and many more.

8 – Bookmark Manager

Active users of social media are bound to come across a number of pages that they will want to be able to find later. Bookmark managers make this easy. Additionally, bookmark managers can help you with you own marketing. When you come across a page that sparks an idea for you, bookmark and tag it accordingly. When you see an example of a great post title that you can learn from, bookmark and tag it. Del.icio.us is the most popular bookmark manager, but there are tons of other choices including Ma.gnolia and Furl.

9 – RSS Reader

Of course you’ll need an RSS reader to stay up-to-date with your favorite blogs and to be looking out for great content to submit to social media. My choice is Google Reader, but Bloglines and FeedDemon are also popular choices.

10 – Flock

Flock is a browser designed specifically for social media users. It adds the ability to interact with several social media sites right from the browser. It integrates with dozens of services and helps make it easier for you to stay connected.