Quality Score is one of deciding factor in calculating ad rank. Ad rank is determined by Ad rank= Bid x Quality Score
So more will be QS lesser will be CPC and high will be ad rank. Quality score is determined by following factors:
So more will be QS lesser will be CPC and high will be ad rank. Quality score is determined by following factors:
- Historical CTR of keywords
- Relevance of keywords to ad text .
- Relevance of keywords to Landing Page
- Quality of landing page and website
- Your account history, which will include the CTR of your all keywords and ads .
- CTR of keywords in targeted location and others factors.
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