This is topic of debate, should a landing page has navigation or not. You can read different view on this topic. Here's my thoughts on it
A PPC landing page is special designed page cretaed to achieve special goals. I think there is no such rule that a landing page with navigation give more conversion than without navigation and vice versa. It's mainly depend on the what kind of product or services you are promoting through PPC.
For example, if you are selling a product whose cost is more than 1000$ or you want to do on line booking of hotel, you should have navigation in your landing page. There are very few chances that by only seeing the landing page visitor will do the on line booking or give his all details.
If she is really interested, then she wants to know more about your services and will explore more pages of your website. In this case your landing page should have navigation to all relevant pages of your website.
But if you are promoting an event or on line consulting for admission or providing services like internet connection, appointment time for Spa, salon etc. You can use the landing page without navigation.
But again, i will say there is no rule that it will definitely work. All you have to do Test, Test and Test. And try to find out which will work best for your campaign.
I believe one should know the needs of his or her customers, however, you should allow your clients to air out their views on your page, this will help you understand their needs and preferences.If you go for navigation it should be made user friendly, all in all you should research well before deciding on whether to go for navigation or not on your landing page.
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