Google keep changing its search algorithm every year, as Google itself said, we are doing more than 200 experiments with search at a time. So new changes and updates in search algorithm effects the SEO of website. If we looked this year, Google Panda updates lower down the ranking of lots of websites, Google again suggests webmaster to make quality website for better ranking. Let's have a look into some of the major changes we saw in year 2011.
Google Panda
Google Panda updates lower down the ranking of website, lots of websites which had low quality of content suffered a lot from panda.
User can be King
In SEO we used to say content is king but signals are that in future user can be king. The reason behind this is, user behaviour can tell how good web page or website is. For example, a user will like the website or spend the time in website if:
Website is fast, have fast fast loading time
Have useful content to read, more average time users spend in page more will be authority of page.
Website must be presented to Google and other search engines so it can understand easily what website is about. This explain about the Schema.org adoption and why search engines are moving to Semantic Web. It helps search engines to organize and understand the billion of content they indexed every second.
Social is more Trustable
Now it does matter how much of your content is shared by people in Social Network. How much comments your blog post or article get, how much of tweets, +1, Facebook likes your page get, now all these things matters in deciding the SERP of web page. All of these signals count the trust rank of page which can become a useful metrics as Page Rank to calculate SERP of web page.
Google now start showing the search results with Google+ profile pictures and you can see Google+ posts in search results, some signal for social search.
Content above the fold- Google again gave the signals that content above the first fold matter a lot in deciding the search ranking
SSL Search- Google got mixed reaction from SEO industry regarding the SSL search. Google will not provide the keywords data if some one search with their logged in Google account. Google gave more importance on user privacy and search is becoming more personal.
Google Panda
Google Panda updates lower down the ranking of website, lots of websites which had low quality of content suffered a lot from panda.
User can be King
In SEO we used to say content is king but signals are that in future user can be king. The reason behind this is, user behaviour can tell how good web page or website is. For example, a user will like the website or spend the time in website if:
Social is more Trustable
Now it does matter how much of your content is shared by people in Social Network. How much comments your blog post or article get, how much of tweets, +1, Facebook likes your page get, now all these things matters in deciding the SERP of web page. All of these signals count the trust rank of page which can become a useful metrics as Page Rank to calculate SERP of web page.
Google now start showing the search results with Google+ profile pictures and you can see Google+ posts in search results, some signal for social search.
Content above the fold- Google again gave the signals that content above the first fold matter a lot in deciding the search ranking
SSL Search- Google got mixed reaction from SEO industry regarding the SSL search. Google will not provide the keywords data if some one search with their logged in Google account. Google gave more importance on user privacy and search is becoming more personal.
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