How to set up Conversion Tracking in Google Adwords

Conversion tracking is wonderful application for optimizing your Google Adwords PPC campaign. If your PPC campaign goal is to get leads or quote submission, purchase completion this is the best one application for you in Google Ad words. Conversion means completion of your desired action or goal in landing page. Conversion Tracking help the advertiser in converting the clicks into leads or your desired action.

Once you set up the application you can use maximum cost per acquisition (CPA) bid for your campaign, means maximum no. of leads with minimum spending. When you are using this application your ad will shown for all those keywords where you can get maximum no of conversions.

In order to use conversion optimizer tracking in Google Adwords, go to Reporting section and then click on Conversion, then click on new conversion


Then you will see Action Name and Tracking Purpose

Give your conversion tracking your desired name and select purpose of tracking from box, Click on save and continue. After this you will see


Click on the code and you will find the tracking code,  like this

 Copy the tracking code and paste the code just before the body closing tag in your landing page. After installing the code you can see verification of site within one or two days. In order to get the Cost per acquisition (CPA) bid, you should have achieved at least 15 conversions in last 30 days. Then you can set up your biding option as CPA bid in adwords campaign.