Launch of Google Hotpot, Google Places showed Google is giving more preference to local searches.
Google get more than 20% daily local searches and if Google found search query is related to specific local search, you can see upto seven local search results in search page. In order to reach people who are searching for products and services related to your business, website should have Local SEO.
Local SEO is not more different than SEO.
Local SEO is more specific and gives more weightage to regional or local search. In Local SEO we optimize the region, city, territory specific keywords. But the question is how to do Local SEO?
Things you should keep in mind for doing the Local SEO are:
Keywords Research & Meta Tags
Meta Tags which includes Title and Description tags should optimized locally. A proper keywords research can give you idea what people are searching locally. Use your keywords in title and description tags and write content in relevance to keywords and meta tags.
Local Directories Submission
Do the local directory submission of your website, which includes country specific directories. Besides this you can submit the website to local classifieds like hot frog, Olx, Quikr etc. In every country there are some popular web directories try to search those directories and submit website in those directories.
Some of the popular local directories in USA are
. Yelp
. CitySearch
. Urbanspoon
. Trip Advisor
. Insider Pages
Google Places, Yahoo & Bing Local
Google Places plays important role and show website in Google search results. Register your website in Google Places and fill all necessary information which you want to give your customers. Upload pictures and videos of your business and services. In same way optimize your local business profile in Yahoo and Bing Local.
Make List of Category
Make a list of categories which come under your business and services. Make sure business and services come under the most appropriate categories. Submit your business under these categories in local directories and places.
Social Media Participation
Participate in Facebook, Twitter, Myspace and other social media websites. Try to engage the local audience in social media websites.
Google get more than 20% daily local searches and if Google found search query is related to specific local search, you can see upto seven local search results in search page. In order to reach people who are searching for products and services related to your business, website should have Local SEO.
Local SEO is not more different than SEO.
Local SEO is more specific and gives more weightage to regional or local search. In Local SEO we optimize the region, city, territory specific keywords. But the question is how to do Local SEO?
Things you should keep in mind for doing the Local SEO are:
Keywords Research & Meta Tags
Meta Tags which includes Title and Description tags should optimized locally. A proper keywords research can give you idea what people are searching locally. Use your keywords in title and description tags and write content in relevance to keywords and meta tags.
Local Directories Submission
Do the local directory submission of your website, which includes country specific directories. Besides this you can submit the website to local classifieds like hot frog, Olx, Quikr etc. In every country there are some popular web directories try to search those directories and submit website in those directories.
Some of the popular local directories in USA are
. Yelp
. CitySearch
. Urbanspoon
. Trip Advisor
. Insider Pages
Google Places, Yahoo & Bing Local
Google Places plays important role and show website in Google search results. Register your website in Google Places and fill all necessary information which you want to give your customers. Upload pictures and videos of your business and services. In same way optimize your local business profile in Yahoo and Bing Local.
Make List of Category
Make a list of categories which come under your business and services. Make sure business and services come under the most appropriate categories. Submit your business under these categories in local directories and places.
Social Media Participation
Participate in Facebook, Twitter, Myspace and other social media websites. Try to engage the local audience in social media websites.
Great tips. Thanks for sharing.
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