It had been few days, Google introduced the +1 button for display ads. And today Google Adwords introduce the dynamic search ads for local advertiser. A new simple and quick way to target relevant searches with dynamic ads generated right from your website.
Google found that user search behavior changes each day, 16% of searches that occur Google has never seen before. So it's not easy to determine which keywords people are using to search your product and services.
How Dynamic Search Ads work
With Dynamic Search Ads, Google maintain a fresh index of your inventory using Google's organic web crawling technology. In simple way Google automatically will generate the ads copy base on the content of content of web page. Also Google will automatically shows the ads if he think the search term are good to match, even if you are not using those keywords. The quite similar technology Google is using in Adwords Express which is now available in US,UK and Germany.
As per Google Adwords "When a relevant search occurs, we dynamically generate an ad with a headline based on the query, and the text based on your most relevant landing page."
Google found that when ads and landing page exactly give the same information what user is searching for then conversion rate are much higher.
Advertiser will have full control on the ads, he can choose the whole website, or category of website or pages having specific words. Rest of things will work same as in adwords which include the CPC, no. of clicks, conversions etc.
At this time, Dynamic Search Ads are available in all countries and languages as a limited beta.
Google found that user search behavior changes each day, 16% of searches that occur Google has never seen before. So it's not easy to determine which keywords people are using to search your product and services.
How Dynamic Search Ads work
With Dynamic Search Ads, Google maintain a fresh index of your inventory using Google's organic web crawling technology. In simple way Google automatically will generate the ads copy base on the content of content of web page. Also Google will automatically shows the ads if he think the search term are good to match, even if you are not using those keywords. The quite similar technology Google is using in Adwords Express which is now available in US,UK and Germany.
As per Google Adwords "When a relevant search occurs, we dynamically generate an ad with a headline based on the query, and the text based on your most relevant landing page."
Google found that when ads and landing page exactly give the same information what user is searching for then conversion rate are much higher.
Advertiser will have full control on the ads, he can choose the whole website, or category of website or pages having specific words. Rest of things will work same as in adwords which include the CPC, no. of clicks, conversions etc.
At this time, Dynamic Search Ads are available in all countries and languages as a limited beta.
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