Landing page is page where you want visitors will do your desired action. This can be contact us form filling, news letter subscription or product purchase. Visitors who are looking for product or services related to your business can reach to your landing page through different sources which can be SEO, SEM, SMM etc. We can also say landing pages get the maximum traffic in your website and these pages must have good conversion rate.
In my past post i write about landing page best practices, and how to optimize it in best way. But still we made few commom but serious mistakes which kill the conversion rate of landing page.Some of the most commom mistakes are:
Ignoring Headline Line
Headline is soul of landing page, in 3-5 seconds visitor decide whether he should stay on page or leave. One of the most catching thing in landing page is headline. A well written headline can decrease the bounce rate of landing page and increase the conversion rate. It would be better if you test 2-3 different headlines and check will work better.
Using Same Website Design
You will advertise only those things which you sell or give services and all these pages are already in your website. So you make little bit changes in that page and start promoting it as landing page, which is not at all good.
A usual website page have less room for experiment and testing, where as a landing page is totally different here we can make test and experiments. It would be better if we use separate page as landing page.
To Long Form Fields & Captcha
An ideal contact us form should have only Name, E mail id, Cell no. and Comment or message fields. Don't ask for unnecessarily information like Last Name, Zip no., Gender, City etc.
Lots of landing page use captcha for avoiding the spam, but studied had been found that using of captcha in landing page decrease the conversion rate. Combination of letters, misreading of letters can take away a potentail lead.
It would be enough if your contact us form field have proper validation, an upcaptcha form can give you few spam leads but it will never lower down your page conversion rate
Asking for too many things
Too many choices are bad, more choices you will decrease the conversion rate of landing page and vice versa. Ask for only one specific thing and action in landing page.
Missing Above the Fold
Studied showed that web users spend 80% of their time above the fold. All the important content of page should come above the fold, as user click on your ads or landing on your page, every useful information should be visible with our scrolling the page.
In my past post i write about landing page best practices, and how to optimize it in best way. But still we made few commom but serious mistakes which kill the conversion rate of landing page.Some of the most commom mistakes are:
Ignoring Headline Line
Headline is soul of landing page, in 3-5 seconds visitor decide whether he should stay on page or leave. One of the most catching thing in landing page is headline. A well written headline can decrease the bounce rate of landing page and increase the conversion rate. It would be better if you test 2-3 different headlines and check will work better.
Using Same Website Design
You will advertise only those things which you sell or give services and all these pages are already in your website. So you make little bit changes in that page and start promoting it as landing page, which is not at all good.
A usual website page have less room for experiment and testing, where as a landing page is totally different here we can make test and experiments. It would be better if we use separate page as landing page.
To Long Form Fields & Captcha
An ideal contact us form should have only Name, E mail id, Cell no. and Comment or message fields. Don't ask for unnecessarily information like Last Name, Zip no., Gender, City etc.
Lots of landing page use captcha for avoiding the spam, but studied had been found that using of captcha in landing page decrease the conversion rate. Combination of letters, misreading of letters can take away a potentail lead.
It would be enough if your contact us form field have proper validation, an upcaptcha form can give you few spam leads but it will never lower down your page conversion rate
Asking for too many things
Too many choices are bad, more choices you will decrease the conversion rate of landing page and vice versa. Ask for only one specific thing and action in landing page.
Missing Above the Fold
Studied showed that web users spend 80% of their time above the fold. All the important content of page should come above the fold, as user click on your ads or landing on your page, every useful information should be visible with our scrolling the page.
All your tips and points are very important but in my opinion the most important points are "Ignoring Headline Line" and "To Long Form Fields & Captcha" because if you can't show your main points then definately your bounce rate will increase and if your form page will complicated and have difficult captchas then it will create hurdles to achieve your goals.
ReplyDeleteYes, More will be bounce rate less will be conversion on page and vice versa. I think it's all about how you use your content above the fold.
ReplyDeleteCheers!
"To Long Form Fields & Captcha" is very common problem but most of the webmasters neglect this point and therefore they have to pay for it, their traffic automatically reduce.
ReplyDeletethanks
ReplyDelete