Sometime you see calls data at Call extension and Dimensions are different, or you see adwords show more no. of click to call received data than actual calls. Do you know why is it so?
The reason is, sometime a person might click on the call extension on a mobile device and after clicking on the call extension the person needs to press the call button to give you a call. So sometime what happens is that if a person clicks on call extension and does not give you a call then the only click for the call extension is recorded and it would not be recorded in call metrics under dimension tab.
In order to know how many people clicked on the call extension using mobile devices look the data by "click type". If you check this data with the data in the dimension tab you will see that data will be almost matching.
The reason is, sometime a person might click on the call extension on a mobile device and after clicking on the call extension the person needs to press the call button to give you a call. So sometime what happens is that if a person clicks on call extension and does not give you a call then the only click for the call extension is recorded and it would not be recorded in call metrics under dimension tab.
In order to know how many people clicked on the call extension using mobile devices look the data by "click type". If you check this data with the data in the dimension tab you will see that data will be almost matching.
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