Penguin- Google Latest Web Spam Algorithmic Update.

Penguin updates is Google new algorithm change which will decrease rankings for sites that Google believe are violating Google’s existing quality guidelines. We can say Penguin will target the web spam. Google said, new update will effect the 3.1% of organic search results in Google.

 But question is what is web spam and which practices Google will consider as web spam. Some of the web spam techniques are Keyword Stuffing, Clocking or Hidden text, Doorway pages, creating multiple pages having same content, Paid links etc. You can read more about spaming at Google webmaster Guidelines.

Beside this, Cutts also talked about the over SEO of websites and these websites now can get penalty in Google search results ranking. But what are the parameter which Google will consider over optimization are not clear yet.

If you think your website should not effeted by Pengin updates Google provide the feed back form for those website owners.