How to Write Descriptive Display URL for Google Adwords Campaign

Display URL is the fourth line of an ad copy. By using some advanced optimization tips you can use your display URL in the best possible way.

Let's first know how many characters we can use in Google Adwords Ad copy. Google Adwords Ad copy comprise of Title, 2 description lines, Display Url and Landing Page Url. The no. of character allowed for

Title Tag-                  25 Character including spaces
Description-              Total 70 character, 35 for each line.
Display URL-            35 character including spaces
Landing Page URL-  1024 character including spaces



In display URL we write the home page URL of our website. But if display URL finish less than 35 character, then we can use remaining character for our major keywords. Suppose you are running campaign for Bakery cake, so instead of using your display URL as

www.xyz.com

you can write your display URL as

www.xyz.com/BakeryCake,  www.xyz.com/FreshCake

or some unique feature like  

www.xyz.com/EgglessCake,  www.xyz.com/VegCake

for special season or day campaign, you can write your display URL as

www.xyz.com/XmsCake,  www.xyz.com/BirthdayCake

 You can use best CTR keywords in your display URL. Also this additional keyword give the idea to customers or visitors what they can find in landing page.