Google made advertising policies for adwords program, every advertiser has to accept these policies in order to run ad campaign in Google Networks. Google divided the adwords policies in three categories which are Editorial and Format policies, Content policies and Link policies. Let understand these polices one by one
1. Editorial and Format Policies
. Editorial Polices includes the character limits for title and description, display url. For example for Title of ad character limit is 25 include spaces, so you can't exceed the given limit.
. Unnecessary Punctuation and symbols, phrases, repetitions etc.
. Offer and discounts, if you mentioned offer, discounts in your ads, it should be in clearly visible in your landing page.
2. Content Policies
In content policies you can't show the content which violate Google terms and conditions or country norms. For example you can't show the ads related to Gambling, Porn, Tobacco and Cigarettes, Drugs, weapons, sensitive issues etc.
3. Link Policies
. The link you have given to landing page must have same domain as you shown in display url.
. No Pop Ups- There should be no pop ups in your landing page
. No affiliate urls, your landing page should not automatically linked to third party for any business program.
So when ever you plan to run Google Adwords campaign, keep these polices in mind.
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