Wednesday, October 6, 2010

What do you Mean by SEO ? SEO in Broader Term


The conversation between a SEO and client goes like this. Client- So you are SEO, can you make my web site top in Google and other search engines? I want 1st page, 1st rank for all my keywords, can you do this? The good or bad thing is that here client has little bit of idea about SEO.

Still i have found specially in India, SEO industry has failed to convey the right meaning of SEO, SEO in broader term. I have found there are lots of SEO Companies in India which will say very proudly to client, we will make your website 1st position in first page of Google with guarantee. Even Google itself says, no one can give guarantee in SEO

But in term of ROI, visitors loyalty, Bounce rate they don't have any answers. SEO is not only making your website 1st page, 1st rank in search  engines. SEO is knowing where your customers are, SEO is about search engine experience, its about research on visitors behavior. SEO is about conversion, SEO is about images, videos optimization.

In SEO, O means optimization, means make something better and better. SEO can make your web page more user friendly, can make a resourceful website, can build online reputation. SEO is not only about search engines ranking. SEO is about increasing your web presence in Search Engines.

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