In Google Adwords you often read the words with abbreviation, and if you don't know about these terms then it make hard to understand PPC campaign. Some of the most used Google Adwords abbreviations are :
. CPC (Cost per Click), CPC is calcuated as Total Cost/Clicks
. CPM (Cost per Thousand Impression), CPM = Cost/No. of Thousand impression
. CR (Conversion Rate), CR= Leads/Clicks
. CPA (Cost per acquisition), CPA= Cost/Leads
. CTR (Click Through Rate), CTR is calculated as Total no. of clicks/Total no of impression x 100
. MCC (My Client Center) MCC used to handle the large numbers of accounts
. Ad Rank
Ad Rank is rank of an ad in Google Network. Ad rank is calculated as, Ad rank= Bid x Quality Score
. Landing Page
As name suggests, a web page where a visitor will land when he click on your ad.
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