In Google Adwords campaign, Google shows the ads in two types of networks. First one is Google Search Network and second is Google Display Network. You can run your campaign on Google Search network and display network as well as on both networks.
Google Search Network
Includes, Google search and all Google search partner website. For example AOL, Ask Jeevs, Google custom search for individual website. Google search networks works on contextual targeting, means keywords based targeting.
Google Display Network
Includes all the partner websites of Google, including Google owned website like You Tube, Orkut, Blogs, Gmail, other website like New york times, about.com etc. In Display network Google automatically adjust your ad in all the partner website of Google which relevant content to your campaign.
In display networks can choose text, banners, videos, multimedia ads for your online advertising.
In order to take the maximum benefit of Google Adwords use both Google Networks. Regular monitoring and keywords optimization can help you in increasing the ROI of your campaign.
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