How to use "Google Insights Search" for Online Marketing & Advertising

Google Insights Search is wonderful tool to find out what people are searching in a particular country, regions etc. With the help of Google Insights search you can compare the search volume by categories wise, Time range wise. You can compare search for more than two products at a time.

In Filter section of Insights Search you can filter your search and can make it more specific. For example you can filter your search for web, image, news search, can filter country wise, time ranges etc.

Lets take an example to understand it better. Suppose my company is doing the business of Car Loan and Car Insurance. I want to run an PPC advertising campaign in India for my business services. But first its better to find out what people are searching in internet.

In "Google Insights Search" type keywords related to your business or services. In given example i type the "Car Loan" and "Car insurance". You can see the filter section next to search boxes. Since i want to run my campaign in India so i select India, Time period- current year and in Category i choose the automotive search.

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After clicking on search you can see the two different graph for both keywords. In below picture red color graph represents the Car Loan and blue Car Insurance. You can see the search volume month wise.

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You can check the volume of search state wise, the regions in map with dark blue color shows more search volume for car insurance in those state.

You can also check the top searches for your keywords. All these search volume data help in deciding which state you have to invest more for PPC campaign or any online marketing Campaign. You can make your online marketing strategy much better with help of Google Insights Search results data.