It has been found in search and display networks a capitalized Ad Copy grab more attention than an ordinary ad copy. Lets take an example of ad copy for Digital Camera:
1. Digital camera showroom
discounts on digital cameras
free accessories with nikon
www.camera-stores.in/delhi
2. Digital Camera Showroom
Discounts on Digital Cameras
Free Accessories with Nikon
www.Camera-Stores.in/Delhi
Second Ad copy has capitalized letter which look more organized and grab the more attention of visitors in long running cycle of campaign.
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