Thursday, December 16, 2010

# PPC Tips, Appropriate Capitalization in Ad Copy

It has been found in search and display networks a capitalized Ad Copy grab more attention than an ordinary ad copy. Lets take an example of ad copy for Digital Camera:

1. Digital camera showroom
   discounts on digital cameras
   free accessories with nikon 
   www.camera-stores.in/delhi

2. Digital Camera Showroom
    Discounts on Digital Cameras
    Free Accessories with Nikon 
    www.Camera-Stores.in/Delhi

Second Ad copy has capitalized letter which look more organized and grab the more attention of visitors in long running cycle of campaign.

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