Relevancy is one of the key factor in SEO and PPC. Whenever anyone search in search engines, search engines show the most relevant results related to that query.
In SEO your content should be relevant to your products and services. In link building process a link from relevant site is much better than irrelevant web site.
Same in PPC, for search results of a particular keyword, search engines show the most relevant ad to that search query. In PPC your keywords should be relevant to ad text and your ad copy should be relevant to landing page. More relevant will be your ad copy more will be chances to get clicks.
And also one of the factor to determine Quality Score in PPC is relevance of your ad text, keyword and landing page.
So be Relevant :)
I agree. And I think that is also one of the things most search engines give weight to when deciding rankings on SERP.
ReplyDeleteYou are right, your Title, Description and Content should have relevancy for better SERP....!
ReplyDelete