Link building is one of the important task in off page page optimization, it require lots of hard hard work and patience. But before starting link building process you should have sound knowledge of link building. Some important things you should know about link building are:
. A link form a High Page Rank is more valuable than a low page rank website.
. Links with "nofollow" attribute will not give any link juice or page rank to your web site.
. Link buying is banned by Google and other search engines. Keep away from link buying practices.
. A link from relevant website is much more valuable than a link from irrelevant website.
. Cross linking can be acceptable for few web sites, where content show its necessary to give back links. But using it for lots of website is a spam.
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